Senior Cannabis Retail Marketing Lead

Story Cannabis was built by misfits on a mission — people bold enough to shift the cannabis narrative and create something better. Founded in 2021 by industry veterans, Story is a vertically integrated company headquartered in Phoenix, operating across Arizona, Maryland, Ohio, and Louisiana, and we’re just getting started.

Our vision is to bring hope, happiness, and healing to the world through cannabis, and we’re doing it one state, one store, and one customer at a time.

Leadership defines how we show up. Data drives how we grow. Gratitude keeps us grounded. Unity fuels our momentum. And growth, in every sense, inspires everything we do.

If you’re ready to challenge what’s expected and shape the future of cannabis, your next chapter starts with Story.

The Senior Marketing Manager owns retail marketing strategy and execution across all markets, store formats, and banners. This is a retail-first role grounded in driving store traffic, basket size, and repeat visits, with accountability for turning national strategy into consistent, high-performing local execution at the store level. Beyond retail, this role extends the Story brand across the full consumer journey, connecting in-store experiences to community, culture, and lifestyle touchpoints that build lasting loyalty.

• Own national retail marketing strategy with a clear mandate to drive store traffic, transaction volume, and customer retention across all markets and formats.
• Develop and standardize go-to-market frameworks for daily deals, weekly features, seasonal pushes, and key promotional windows.
• Build and manage national promotional calendars, campaign toolkits, and execution playbooks that store teams can activate with consistency.
• Identify market-level performance gaps and deploy targeted retail tactics to close them; localizing national programs where needed.
• Partner with Retail and Operations leadership to align marketing programs with in-store realities, staffing, and inventory levels.
• Define and enforce standards for in-store merchandising, visual storytelling, signage, and retail environment across all locations.
• Lead the development of campaign toolkits, POS materials, and store-ready assets that execute brand strategy at the shelf and budtender level.
• Own the retail marketing playbook for new store openings from pre-launch community awareness through grand opening and ramp-up periods.
• Establish and manage brand partner and wholesale vendor marketing programs that drive in-store visibility, trial, and sell-through.
• Track and report on key retail marketing KPIs including store traffic, conversion, basket size, promotional lift, and customer retention.
• Use sales data, customer insights, and campaign results to continuously refine strategy and reallocate spend toward highest-performing programs.
• Present performance updates and strategic recommendations to the VP of Marketing and cross-functional leadership.
• Drive consumer engagement through integrated omnichannel strategies; including events, grassroots activations, and community partnerships; that extend the brand beyond the store.
• Plan and execute local market events and community activations that build brand awareness, trial, and affinity in each Story market.
• Collaborate with digital and lifecycle teams to ensure a connected consumer journey from online discovery through in-store visit and post-purchase engagement.

• Bachelor’s degree in Marketing, Advertising, or a related field; equivalent experience considered.
• 6+ years of marketing experience with a strong retail focus; cannabis, CPG, or multi‑unit retail experience strongly preferred.
• Proven track record driving measurable store‑level results (traffic, revenue, retention) across multiple markets.
• Experience managing new store openings, retail brand launches, and promotional programs at scale.
• Demonstrated experience planning and executing consumer events, grassroots activations, or community marketing programs.
• Deep fluency in retail marketing mechanics: promotional strategy, in‑store execution, local marketing, and omnichannel integration.
• Strong grasp of brand experience principles; able to…