Fractional CFO

Fractional CFO Creator Economy / Media-Driven Brand

Daily Driven Exotics is a media-driven automotive brand with multiple revenue streams powered by You Tube and social platforms. We are seeking a Fractional CFO based in North America with proven experience in the creator economy to help structure, scale, and strengthen our financial foundation.

This is a strategic leadership role, not bookkeeping. We need someone who understands how content, audience growth, and monetization intersect, and how to build financial systems that support rapid, creative scaling.

This role is for someone who has already worked in creator-led or media-driven businesses, including:

• Creators, influencers, or media-first brands
• Multiple revenue streams
  , such as:
• Platform ad revenue (You Tube, social)
• Brand partnerships & sponsor ships
• Events, experiences, or memberships
• Licensing or strategic partnerships
• Scaling organizations where revenue is directly tied to audience growth and content performance

• Build and manage multi-revenue financial models
• You Tube and social performance
• Ecommerce and merch launches
• Establish clear, structured financial reporting across all revenue channels
• Improve cash flow planning in a variable, creator-driven environment
• Advise leadership on:
• Team scaling and hiring strategy
• Compensation and incentive planning
• Provide strategic financial insight to guide growth decisions
• Prepare the business for:
• Continued scaling
• Strategic partnerships

• Fractional CFO or senior finance leader
• Based in North America
• Direct experience with:
• Creators / influencers
• Media or content-driven brands
• Creator-led e-commerce businesses
• Comfortable operating in fast-moving, non-traditional revenue environments
• Strong communicator who turns financial data into actionable strategy
• Proven track record of setting companies up for long-term financial success while scaling

Daily Driven Exotics is built on content, culture, and community
. The right CFO understands that:

• Content is the growth engine
• Revenue timing can be variable
• Financial structure should enable creativity
  , not restrict it

This role is about building scalable financial systems that grow alongside a creator-led brand.

Please send:

• Resume
• Detailed cover letter outlining relevant experience, proof points, and examples of working with creator-led or multi-revenue businesses