Sales Events Coordinator

POSITION OVERVIEW

The Sales Events Coordinator is a revenue-focused role responsible for converting assigned inbound Catering and Private Dining leads into booked events, while also supporting outbound sales efforts to drive incremental growth. This position operates as part of a collaborative sales team that includes Sales Managers and other Sales Event Coordinators, with inbound leads centrally managed and distributed by a Sales Manager.

The ideal candidate is a hospitality-driven sales professional who thrives in a team environment, executes with urgency and discipline, and delivers a high‑touch client experience. This role focuses on consultative selling, follow‑up, and closing, while partnering closely with Event Captains and Operations to ensure seamless execution and repeat business. This structure allows Sales Managers to oversee strategy, New Business, forecasting, and lead distribution, while Sales Event Coordinators maintain momentum at the client level and drive consistent conversion across the shared sales pipeline.

This role is expected to work 40-50 hours per week based on business needs and event season. They must be able to work flexible shifts based on business needs Monday - Friday with nights and weekends depending on events and functions.

• Convert assigned inbound Catering and Private Dining leads into confirmed, profitable events
• Support outbound and referral-based sales efforts in alignment with team goals
• Deliver consistent, high‑quality client experiences that encourage repeat business
• Maintain strong internal communication to support operational excellence

• Manage and respond to inbound Catering and Private Dining leads assigned by the Sales Manager
• Conduct client consultations to understand event scope, budget, timeline, and objectives
• Prepare and present proposals, menus, pricing, and contracts in coordination with internal teams
• Maintain disciplined follow‑up to drive assigned leads to close
• Accurately document client communications and status updates in the sales system

• Work collaboratively with Sales Managers and fellow Sales Event Coordinators to support overall department revenue goals
• Participate in weekly Catering + Private Dining sales meetings to review pipeline status and priorities
• Provide timely feedback to Sales Managers on lead quality, conversion trends, and client needs
• Support overflow leads, special projects, or high‑volume periods as directed

• Contribute to outbound sales efforts through referrals, repeat clients, and relationship building
• Maintain relationships with venues, planners, and partners to support lead generation
• Represent The Herb Box at tastings, networking events, and industry engagements as needed

• Serve as the primary client contact through the sales and pre‑event planning phase
• Communicate client expectations, scope, and priorities clearly to Event Managers and Operations
• Ensure a smooth transition from sales to execution while maintaining client confidence

• Assigned lead response time and conversion rate
• Individual and team revenue performance
• Proposal‑to‑contract close rate
• Client satisfaction and repeat business
• Accuracy and consistency of pipeline updates

• Reports to:
  
  Sales Manager
• Works alongside:
  Sales Managers and Sales Event Coordinators
• Inbound leads are centrally managed and distributed by the Sales Manager to ensure balanced workloads and consistent follow‑up

• This role is carefully staffed with an individual who has a background in either sales, restaurants, or an events industry‑based role, specifically with a background in catering or banquet catering. This role requires someone who wishes to learn, grow and impress guests with exceptional events and amazing hospitality.
• This role requires someone who knows the importance of Relentless Hospitality, and will make it their mission to wow our guests at every opportunity.
• This role requires someone who is a confident leader and communicator,…