RFA Surgical Regional Sales Manager - West

RFA Surgical Regional Sales Manager - West

Phoenix, AZ, United States

The Regional Manager is responsible for managing the commercial business in their assigned region, leading a high‑performing sales team, and driving clinical and commercial adoption of the Sonata® and Acessa System. This role involves recruiting, hiring, training, and mentoring Account Executives, developing and implementing regional business plans, and achieving sales performance objectives.

The Regional Sales Manager will establish the clinical and economic viability of the Sonata® System, identify key markets and accounts, and foster relationships with Key Opinion Leaders (KOLs) and key stakeholders. Success will be measured by exceeding sales targets, growing market share, and maintaining compliance with regulatory and company policies.

• In-depth understanding of medical device technologies, clinical workflows, and applications.
  • Knowledge of healthcare systems, hospital purchasing processes, and reimbursement models.
  • Familiarity with industry regulations (e.g., FDA, HIPAA, Sunshine Act) and compliance requirements.
  • Mastery of sales cycles, forecasting, and pipeline management.
  • Understanding of territory management and market penetration tactics.
  • Awareness of pricing strategies, contract negotiation, and value‑based selling.
  • Comprehensive knowledge of the Sonata® System, including technical specifications, clinical benefits, and competitive differentiation.
  • Understanding of patient selection criteria and safety considerations for optimal use of the Sonata® and Acessa System.
  • Proficiency in CRM platforms (e.g., Salesforce) for tracking sales activities and analyzing performance metrics.
  • Ability to use data‑driven decision‑making tools and reporting systems.
  • Recruiting, training, and leading high‑performing sales teams.
  • Coaching, mentoring, and conducting performance management to develop talent.
  • Developing and implementing regional business plans aligned with organizational objectives.
  • Identifying growth opportunities and mitigating risks in competitive markets.
  • Strong verbal and written communication skills for diverse stakeholders (e.g., surgeons, administrators, procurement).
  • Building trust and fostering long‑term relationships with customers and internal teams.
  • Proficient in contract negotiation and influencing decision‑makers to achieve beneficial outcomes.
  • Effective resolution of customer concerns and objections.
  • Analyzing sales metrics, market data, and team performance to optimize strategies.
  • Using insights to improve processes and capitalize on opportunities.
  • Flexibility to respond to shifting priorities and changing market conditions.
  • Identifying and implementing solutions to overcome sales process challenges.
  • Commitment to delivering exceptional value and satisfaction to customers.
  • Solutions‑oriented approach to selling.
  • Focused on achieving measurable goals and exceeding sales targets.
  • Holding self and team accountable for outcomes.
  • Taking initiative to drive growth and address challenges independently.
  • Demonstrating a “can‑do” attitude and ambition to succeed.
  • Effective collaboration with cross‑functional teams and sharing best practices.
  • Supporting and uplifting team members.
  • Upholding integrity, compliance, and ethical standards in all sales practices.
  • Building trust through transparency and ethical decision‑making.
  • Maintaining composure under pressure and handling setbacks constructively.
  • Demonstrating empathy, active listening, and emotional intelligence.
  • Seeking opportunities to enhance industry, competitor, and product knowledge.
  • Encouraging a learning culture within the team.

• Recruiting, training, and leading high‑performing sales teams.
  • Coaching, mentoring, and conducting performance management to develop talent.
  • Developing and implementing regional business plans aligned with organizational objectives.
  • Identifying growth opportunities and mitigating risks in competitive markets.
  • Strong verbal and written communication skills for diverse stakeholders (e.g., surgeons, administrators, procurement).
  • Building trust and fostering long‑term relationships with customers and internal teams.
  • Proficient in contract negotiation and…