Sales Development Representative

The Princeton Review is a leading tutoring, test prep, and college admission services company that helps millions of college- and graduate school–bound students achieve their goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors.

The Princeton Review is seeking a highly motivated and results‑oriented Sales Development Representative (SDR) to support our growing Institutional sales organization. This role is responsible for generating new business opportunities by identifying, engaging, and qualifying prospective K–12 school and district customers across the United States.

• Proactively identify, research, and engage prospective K–12 customers through outbound calling, email campaigns, and social selling.
• Generate qualified sales opportunities and consistently build pipeline for Account Executives.
• Develop creative outreach strategies tailored to various buyer personas, districts, and geographic regions.
• Qualify inbound and outbound leads to assess customer needs, fit, and purchasing readiness.
• Schedule meetings and effectively transition qualified opportunities to Account Executives.
• Maintain a strong understanding of The Princeton Review’s products, services, and value proposition to effectively engage prospects.

• Support outreach efforts across multiple U.S. regions and time zones.
• Adapt territory coverage and prospecting priorities based on business needs and market opportunities.
• Consistently achieve or exceed activity, meeting‑setting, and pipeline generation goals.

• Maintain accurate and timely records of prospecting activities, lead status, and opportunity progression within Salesforce.
• Track and manage daily outreach activities to ensure efficient pipeline development.
• Collaborate closely with Account Executives and sales leadership to support revenue growth objectives.

• You have 1–3 years of experience in K–12 sales, business development, customer success, or a related customer‑facing role; SDR or BDR experience is preferred.
• You possess excellent written, verbal, and virtual communication skills.
• You are comfortable engaging and building relationships with a variety of stakeholders within K–12 schools and districts.
• You have experience using Salesforce or a similar CRM platform to manage pipeline activity.
• You are highly organized and able to manage multiple priorities simultaneously.
• You are self‑motivated, goal‑oriented, and energized by achieving measurable results.
• You demonstrate resilience and persistence when conducting outbound prospecting activities.
• You possess strong curiosity and discovery skills, allowing you to uncover customer needs effectively.
• You can successfully manage outreach across multiple U.S. time zones.
• You thrive in a fast‑paced environment and adapt quickly to changing priorities and territory assignments.
• You are collaborative, coachable, and committed to continuous improvement.

US Pay Range
$50,000 - $60,000 USD

Equal Employment Opportunity

The Princeton Review is an equal employment opportunity employer. The Princeton Review’s policy is not to discriminate against any applicant or employee based on, and all qualified applicants will receive consideration for employment without regard to, race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, marital status, disability, military status, genetic information, or any other basis protected by applicable law.

The Princeton Review also prohibits harassment of applicants or employees based on any of these protected categories.