Associate Territory Manager

Associate Territory Manager

The purpose of this position is to support the growth and management of a Safeware sales territory while participating in a structured training and development program designed to prepare the employee for a future Outside Sales Representative role.

Founded in 1979, Safeware, Inc. is a trusted distributor and service provider of safety products before, during and after emergencies and in mission‑critical operations. Headquartered in Lanham, MD, with locations nationwide, Safeware is built on a foundation of dedicated professionals committed to protecting those who protect others.

• Participate in onboarding, sales training, and mentorship programs to develop outside sales skills and industry knowledge.
• Assist senior sales representatives with managing customer accounts and territory development.
• Works with Marketing Department to promote specials and market to assigned accounts.
• Enters information into CRM and utilizes CRM for territory organization and customer tracking.
• Ensures customer satisfaction in assigned accounts.
• Works with customer service to ensure that customers are quoted and orders are processed in a timely manner.
• Handles customer questions and escalates issues to leadership when necessary.
• Learns how to develop and execute territory sales plans with guidance from leadership.
• Learns products and works with vendors to ensure customer needs are met.
• Learns contract vehicles and develops an understanding of government and public safety purchasing processes.
• Contacts new and established customers to create opportunities.
• Assists in developing quotes and maintaining a pipeline of opportunities.
• Participates in customer visits, trade shows, ride‑alongs, and vendor demonstrations to build field experience.
• Builds foundational sales, communication, and relationship management skills necessary for advancement into a full Outside Sales Representative role.

This position is designed as a developmental sales role. Success will be measured by growth in sales knowledge, professionalism, customer engagement, and progress toward independently managing accounts.

• Follow company policies and procedures
• Observe guidelines for ethics and customer satisfaction
• Contribute to a safe and positive work environment
• Demonstrate willingness to learn, accept coaching, and apply feedback
• Show initiative and consistent progress throughout the training program

• Bachelor’s degree preferred, ideally in Business, Communications, Marketing, or related field.
• Strong interpersonal and communication skills with the ability to build relationships.
• Self‑motivated and goal‑oriented with a desire to develop a career in sales.
• Ability to learn quickly and adapt in a fast‑paced environment.
• Proficiency with CRM software and Microsoft Office Suite preferred.
• Previous internship, customer service, leadership, or campus involvement experience is a plus.

• This position requires local travel for customer visits, training opportunities, ride‑alongs, and trade shows.
  • Must be a licensed driver, own a vehicle and safe to drive
  • Must have a good driving record
  • Must be able to travel overnight occasionally as needed for training or events
• Must be able to move samples, demo equipment, and trade show exhibits in and out of their vehicle.
• Must be able to clearly communicate in person and in writing to customers and other employees.
• Must be organized and able to document and follow up on customer information.