Field Sales Rep
Listed on 2026-07-14
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Sales
Outside Sales, Retail Sales, B2B Sales
Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’ve been revolutionizing outdoor cooking ever since. We’re a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world‑class experience to our customers, retailers, and especially our employees.
If you’re a team player who’s dedicated to delivering top‑quality results every day, then we want you to come cook with us!
This is a hands‑on, in‑store execution role.
You will spend the majority of your time on the retail floor — visiting dealers, building relationships with store staff, landing sell‑in orders, and making Traeger impossible to ignore in your market. If you are hungry to build a career in field sales, love food, and want to represent a brand people are genuinely passionate about, this is your launchpad.
What You'll DoTraeger is seeking a Field Sales Representative based in California to join our team in two of our brand's highest-priority markets. This is a career-building opportunity for someone who wants to develop real field sales expertise, deepen their knowledge of the outdoor cooking category, and grow within a brand that people love. As a Field Sales Representative, you will be on the ground every week building genuine partnerships with our retail accounts, driving sell‑in, and growing Traeger's presence on the shop floor.
This territory covers California and Arizona. You will focus your time on Platinum, Gold, and key accounts, with dedicated attention to Ace Hardware and Key Specialty dealers. Success in this role means growing revenue, expanding assortments, and making Traeger the best‑represented brand in every door you own.
Extensive field travel is required — you will be on the road visiting dealers regularly, including overnight travel. You will report to a Regional Field Sales Manager and collaborate cross‑functionally to serve your dealers. You must own the shop floor and own the shop employee.
How You'll Help Us WinThis is an autonomous, varied field role. Your time will be spent on the following activities:
Account Management & Sell‑In (:50% of your time)- Show up to affect change on the retail floor — every visit should leave a store better than you found it; conduct structured pre‑call planning and post‑call recaps to hold yourself accountable
- Drive sell‑in: proactively present new products, seasonal assortments, and promotional programs to secure orders and grow Traeger's shelf presence in your accounts
- Build and expand retailer partnerships — your goal is to be the most trusted and valued vendor rep in every door you walk into
- Plan, forecast, and land financial targets on a quarterly and annual basis; check in regularly with your manager on progress against goals
- Develop account assortments based on available space and strategic direction; monitor inventory levels and ensure optimal product flow
- Identify and develop new distribution that is incremental and does not erode your existing retail accounts — grow the footprint without undercutting the partners you already have
- Obsess over retailer training — equip every store employee with the product knowledge, confidence, and enthusiasm to sell and represent Traeger at point of sale
- Identify and invest in key shop employees who can champion Traeger on the floor
- Bring the energy to every interaction — Traeger sells an experience, not just a grill; your retailers should feel that every time you walk in the door
- Execute in‑store events, weekend activations, and demos — both as lead coordinator and as a supporting participant — during peak selling seasons
- Attend all required team meetings, trade shows, company events, and associated team functions — full participation is an expectation of this role
- Become a merchandising expert: use Traeger‑provided POP materials and fixtures to define a best‑in‑class brand experience in every door
- Claim and protect Traeger's floor space;…
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