Mid Market Business Development Representative

Mid Market Business Development Representative
The Opportunity

Join the team scaling how employers and health plans address musculoskeletal (MSK) pain by building the top-of-funnel engine for our Mid Market segment. As a Mid Market Business Development Representative, you’ll generate qualified pipeline through thoughtful outbound prospecting, timely inbound follow-up, and tight partnership with our sales leaders. You’ll help prospective clients understand how Hinge Health’s digital MSK solution can improve outcomes, reduce costs, and transform member experiences.

This is a fully remote role.

• In your first 3 months:

  • Ramp on Hinge Health’s product, value proposition, and Mid Market ideal customer profile, and complete onboarding for Salesforce and our sales engagement tools.

  • Begin executing outbound sequences (calls, email, and Linked In) against a defined set of Mid Market accounts to generate discovery meetings.

  • Take ownership of timely inbound and demo-request follow-up, including event and campaign-driven leads, to convert interest into qualified meetings.

• In your first 6 months:

  • Consistently hit or exceed monthly meeting and pipeline creation targets for the Mid Market business through multi-channel, personalized outreach.

  • Partner closely with Regional Vice Presidents of Sales on account plans, discovery call creation, and smooth opportunity handoff into the sales cycle.

  • Conduct account and industry research to uncover prospect nuances, tailoring your messaging to improve connection rates and meeting conversion.

• In your first year:

  • Become a trusted partner to Sales and Marketing in refining our Mid Market prospecting strategy, messaging, and sequencing based on what you’re seeing in the field.

  • Maintain high-quality Salesforce hygiene and reliable coordination across sellers and partners to support accurate forecasting and efficient commercial execution.

  • Help educate prospective clients on Hinge Health’s impact through clear, value-driven conversations and written communication that move prospects from interest to opportunity.

• You are goal-oriented and energized by building pipeline through disciplined, high-quality outreach and follow-up.

• You embody our Effective Communication value by being clear, concise, and responsive across calls, email, and internal stakeholders.

• You are a Learn-it-all, eager to experiment with new messaging, tools, and AI-assisted research to improve your effectiveness over time.

• You bring Hustle and Accountability, taking ownership of your targets and doing what it takes - creatively and ethically - to hit them.

• You Lead at all levels, collaborating across Sales, Marketing, and Operations to improve processes, share insights, and support team success.

• Bachelor’s degree in business administration, marketing, or a related field, or equivalent practical experience.

• 2+ years of experience in sales, sales support, SDR, or BDR roles, with a working understanding of B2B sales processes and techniques (aligned to a P2 “Developing” professional level of 2–4 years of related experience).

• 2+ years of hands‑on experience using Salesforce or a similar CRM, along with modern prospecting and sales engagement tools such as Outreach, Salesloft, Linked In Sales Navigator, Zoom Info, or similar platforms.

• Experience prospecting into healthcare, digital health, or other complex B2B buying environments.

• Familiarity with account‑based marketing and sales enablement platforms such as 6sense, Highspot, or similar tools.

• Strong research instincts using repeatable AI prompts and tools, and the ability to identify prospect nuances that increase message relevance and conversion.

• Demonstrated coachability, creativity in personalized outreach, and the ability to adapt quickly as business needs change.

At Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI‑powered human‑centered care model, Hinge Health leverages cutting‑edge technology to improve outcomes, experiences and costs to…