Outbound Marketing Manager

Outbound Marketing Manager

At Fullbay, our mission is simple — to create safer roads for our families and yours. As leaders in the heavy-duty repair industry, we power shops with technology that helps them run smarter and more efficiently. As an AI-First company, we invite artificial intelligence to eliminate friction, spark innovation, and drive efficiencies in every conversation — for our teams and our customers.

Position Overview

Fullbay is seeking an Outbound Marketing Manager to build and run the proactive, account-based side of our marketing program. This is a new function focused on identifying high-value target accounts, designing multi-channel outbound campaigns to reach them, and partnering closely with Sales, Rev Ops, and Partnerships to convert named account engagement into pipeline. The role architects outbound plays across email, Linked In, direct mail, and field event blitzes, activates our content and data assets into targeted sequences, and owns the playbook that turns target lists into closed business.

This is a strategic, hands-on position ideal for a marketer who thrives at the intersection of data, sales alignment, and creative campaign execution — someone who wakes up every day thinking about how to break into accounts that haven't raised their hand.

Primary

Duties & Responsibilities:

• Account Strategy & Targeting
  • Define and maintain the target account list in collaboration with Rev Ops and Sales
  • Segment and tier accounts by ICP fit, intent signals, and pipeline priority
  • Work with Rev Ops on enrichment, data quality, and intent signal sources (e.g., RebarHQ, Clay, Crossbeam)
  • Translate intent signals into trigger-based outbound plays
• Campaign Architecture & Execution
  • Design and execute multi-channel outbound campaigns across email, Linked In, direct mail, and phone
  • Build outbound sequences in coordination with the SDR and BDR teams
  • Develop messaging frameworks tailored to segment, persona, and play type
  • Maintain a documented outbound playbook covering list sources, cadence, sequencing logic, and messaging templates
• Field Marketing & Event Blitz Campaigns
  • Architect multi-week blitz campaigns around field events, roadshows, and customer dinners — saturating target markets with coordinated outbound activity before, during, and after each event
  • Partner with the events team on prospect targeting, invitation strategy, and pre-event outreach
  • Track event-attributed pipeline and refine the blitz model across the event calendar
  • Identify and pursue conversation-starting hooks for sales reps that don't require leading with software
• Partner & Association Marketing
  • Work with the Partnerships team to develop co-marketing outbound plays that leverage partner proximity to target accounts
  • Build outbound programs around industry association memberships, conferences, and member directories
  • Use ecosystem tools (e.g., Crossbeam) to surface overlapping audiences between Fullbay and partner networks
• Cross-Functional Collaboration
  • Act as the marketing point of contact for Sales leadership on outbound strategy, performance, and target account engagement
  • Partner with PMM and content teams to activate organic assets — benchmark reports, customer stories, industry data — into targeted outbound sequences
  • Coordinate with Rev Ops on attribution, reporting infrastructure, and tech stack management
  • Bring forward new ideas for outbound plays, targeting strategies, and channel experiments
• Performance & Pipeline Attribution
  • Build and own outbound attribution reporting — tracking pipeline by campaign, sequence, and account tier
  • Define and report on outbound KPIs including qualified pipeline created, named accounts engaged, meetings booked, and pipeline influenced
  • Test and iterate on messaging, targeting, and sequencing based on performance data
  • Provide regular performance readouts to marketing and sales leadership
• AI-Driven Execution & Workflow Optimization
  • Leverage AI tools (e.g., ChatGPT, Claude) to accelerate:
  • Outbound copy drafting and personalization at scale
  • Account research and prospect insights
  • Campaign ideation and message testing variations
  • Use AI to support:
    • Sequence QA and quality checks
    • Copy refinement and tone consistency
    • Target list…