Market Manager - West

Strategic Market Manager – Surgical Solutions

We are seeking a highly driven Strategic Market Manager responsible for driving adoption, penetration, and market expansion of an innovative surgical wound irrigation portfolio across assigned strategic accounts and geographies. This role blends market creation, clinical engagement, strategic selling, and account execution. The Strategic Market Manager will partner closely with National Accounts, direct and indirect sales teams, independent distribution partners, Marketing, Professional Education, Medical Affairs, and Medical Science Liaisons to accelerate growth and establish the organization as a preferred partner for surgical wound irrigation solutions.

The SMM will serve as the product-line champion and subject matter expert, providing deep clinical and commercial expertise, influencing stakeholders from surgeons and OR leadership to supply chain executives, and ensuring successful execution of targeted growth initiatives.

• Achieve and exceed annual sales objectives within the assigned geography.
• Develop and execute strategic plans to drive product adoption, penetration, and market share growth.
• Identify and develop new business opportunities within hospitals, health systems, and targeted surgical specialties.
• Expand utilization beyond traditional orthopedic applications and distributor-driven business.
• Maintain and grow existing accounts not currently supported by independent distribution partners.
• Lead enterprise and top-down strategies within key IDNs and strategic accounts.
• Develop new customers while establishing and maintaining long-term relationships with existing customers.
• Monitor performance throughout the assigned area and implement strategies to consistently achieve or exceed growth objectives.

• Collaborate closely with 1099/independent distribution partners to drive territory performance and market development.
• Train distribution representatives on clinical applications, product positioning, competitive differentiation, and sales strategy.
• Provide support for strategic opportunities, trials, demonstrations, and customer training when appropriate.
• Work alongside distribution partners to expand surgeon education and product adoption.
• Monitor opportunities and performance across distributor-supported territories.
• Oversee pipeline and forecast roll-up from distribution partners.
• Influence and hold partners accountable to agreed-upon growth strategies and business objectives.

• Develop comprehensive clinical and commercial expertise within the surgical wound irrigation and infection prevention markets.
• Serve as a clinical and product specialist capable of educating surgeons, nurses, OR leadership, and other key stakeholders.
• Conduct product demonstrations, in-services, and training for clinical staff.
• Attend appropriate on-label surgical procedures to provide technical support and ensure proper product utilization.
• Demonstrate a strong understanding of human anatomy, surgical terminology, infection prevention, and OR workflows.
• Drive surgeon education in partnership with distribution representatives and Medical Science Liaisons.
• Develop and maintain relationships with Key Opinion Leaders (KOLs) in partnership with Medical Affairs and Medical Science Liaison teams.
• Support national and regional symposiums from a sales, market research, education, and KOL-development perspective.

• Develop relationships with surgeons, clinical leadership, supply chain executives, hospital administrators, and other key decision-makers.
• Build strategies at both the clinical and enterprise levels to facilitate broader product adoption.
• Partner with National Accounts on IDN-level opportunities and contracting initiatives.
• Navigate complex hospital and health-system decision-making processes.
• Identify opportunities to expand utilization across additional facilities, procedures, and surgical specialties.
• Position yourself as a trusted clinical and commercial resource to customers.

• Collaborate extensively with National Accounts, direct sales, inside sales, Medical Science Liaisons, Professional Education, Marketing, Medical Affairs, and other internal commercial partners.
• Coordinate internal and external resources to support strategic account opportunities.
• Partner with internal teams to address contracting, clinical education, customer service, and product availability needs.
• Provide timely market intelligence and customer feedback regarding competitive activity, market trends, and customer requirements.

• Maintain an accurate and actionable Salesforce pipeline and forecast.
• Manage funnel development across assigned accounts and geographies.
• Oversee opportunity reporting and funnel roll-up from independent distribution partners.
• Provide frequent and timely feedback regarding performance…