Vice President, Personal Lines - West

Job Description About Acrisure

A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more.

In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible.

The Vice President, Growth – Personal Lines reports to the SVP, Growth – Personal Lines and is accountable for driving above-market organic growth across their geography. This leader plays a critical role in translating enterprise Personal Lines strategy into disciplined local execution, directly leading Client Advisors and sales professionals with a strong focus on accountability, consistency, and performance.

This role ensures a high-performing sales culture across segments, including standard Personal Lines, mass affluent, and high-net-worth clients while driving new business production, client retention, and household expansion. As a direct extension of the SVP, this leader is a standard-bearer for Acrisure’s growth culture, reinforcing sales discipline, pipeline rigor, and client-centric behaviors that drive sustained revenue growth.

• Directly lead and manage a team of 20-30 Client Advisors and sales professionals, establishing clear expectations, accountability, and performance standards
• Drive a high-performance sales culture through ongoing coaching, performance management, and consistent leadership engagement
• Serve as the primary leader for sales talent within the region, ensuring alignment to Acrisure’s growth strategy and operating model

• Own and drive Personal Lines sales production across the region, with accountability for achieving above-market growth
• Monitor and manage pipeline health, conversion rates, and overall production performance
• Implement disciplined sales management routines and take corrective action to address performance gaps

• Design and build a scalable inside sales function to support efficient client acquisition and growth
• Establish structured processes for lead generation, qualification, and conversion
• Drive consistency in roles, workflows, and performance metrics to improve scalability and efficiency

• Translate enterprise growth priorities into actionable regional strategies across standard Personal Lines, HNW, and mass affluent segments
• Develop targeted approaches to acquire and grow standard Personal Lines clients while identifying opportunities for household expansion
• Build and expand Centers of Influence (COIs) to drive referral-based growth and enhance market presence

• Evaluate and implement technology solutions that improve the ability to quote, bind, and manage Personal Lines business
• Drive consistency in tech stack and usage across legacy agencies to improve efficiency, reporting, and scalability
• Partner with IT and operations to ensure adoption of tools and alignment to enterprise technology strategy

• Partner with operations and placement teams to ensure strong execution, service quality, and market access
• Improve retention, client experience, and operational efficiency through alignment of sales and service models

• Own sales planning, forecasting, and performance tracking across the region
• Use data-driven insights to inform strategy, resource allocation, and course correction.
• Establish and monitor key growth metrics including:

• New business production
• Pipeline health and conversion
• Retention and client expansion

• Partner with marketing and digital teams to…