National Account Director
Listed on 2026-09-02
-
Sales
Account Manager
The Director, National Account Sales will own Mingle Mocktails’ most critical retail relationships across the U.S., with direct responsibility for driving revenue, distribution expansion, and in-store execution across the company’s top 15 strategic national accounts (e.g., Total Wine, Albertsons, Kroger, Whole Foods, Sprouts, etc.).
This is a high-impact role responsible not only for selling into national retailers, but for managing the holistic performance of those accounts — including forecasting alignment, trade effectiveness, innovation launches, and omni-channel execution.
The Director will serve as the primary commercial lead for these accounts and act as a strategic partner to retailers as the Adult Non-Alcoholic and Functional Beverage categories continue to evolve.
Key Responsibilities National Account Ownership- Serve as the single point of accountability for Mingle’s top 15 national retail customers.
- Build and maintain relationships across buying, merchandising, and category leadership.
- Lead joint business planning (JBP) where applicable.
- Position Mingle as a strategic partner in the evolving Adult Non-Alcoholic and Functional Beverage category.
- Deliver annual revenue targets across assigned national accounts.
- Expand distribution breadth and depth across priority banners and divisions.
- Identify whitespace opportunities across regions and formats.
- Ensure alignment between retailer commitments and distributor execution.
- Own account-level performance inputs including:
- Forecast accuracy
- Margin impact
- Monitor SKU productivity and assortment health.
- Lead post-promo and post-launch performance reviews.
- Translate national authorizations into execution through:
- Distributor partners (Reyes, Breakthru, Johnson Brothers, KeHE, UNFI, etc.)
- Regional sales teams
- Support retailer-specific playbooks to improve sell-through and velocity.
- Partner with marketing to align retailer-specific digital programming including:
- Digital shelf optimization
- E-commerce assortment
- Ensure alignment between in-store and online presence.
- Provide retailer-informed insight into innovation roadmap including:
- Formats
- Support successful national launches across priority banners.
- Identify and develop expansion opportunities across emerging national channels including lifestyle, wellness, and experiential retail.
- Collaborate with Marketing, Supply Chain, Finance, and Field Sales teams to align strategy and execution.
- Work closely with Regional Sales Directors to ensure national strategy translates locally.
- Achievement of national account revenue targets
- Distribution growth across priority retailers
- Velocity improvement across top customers
- Successful innovation launches
- Expansion into new divisions and formats
- Proven success managing national retail accounts in beverage or CPG
- Strong understanding of distributor-retailer dynamics
- Ability to balance strategic selling with execution
- Analytical mindset with performance ownership
- Entrepreneurial and growth-oriented
- 7–12+ years with National Buyers in National Accounts within Beverage or CPG
- Experience calling on grocery, natural, and specialty retail
- Experience working within distributor-enabled systems
Industry Sectors: Beverage - Non Alcoholic
Job Title: National Account Director
Location: Anywhere
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