Director of Sales Residential Roofing

Benefits

• Free uniforms
• Opportunity for advancement
• Profit sharing
• Training & development

Location:

Phoenix, Arizona Job Type: Full-Time, Senior Leadership Compensation:
Competitive Base Salary + Uncapped Commission & Performance Bonuses (OTE $180K-$250K+)

At Home Lyfe Roofing, we believe a home is more than just a structure, it’s where life happens. We are a fast-growing, family-centered residential roofing company dedicated to protecting families and their most valuable investment. With a reputation built on craftsmanship, transparency, and genuine care for our customers, we have become a trusted name in our community. As we continue to expand, we are looking for a passionate sales leader to help us grow while staying true to our mission:
We believe an educated homeowner is an empowered homeowner.

We are seeking a hands-on, results-driven Director of Sales to lead and scale our residential roofing sales division. This is a senior leadership role for a builder who can close sales, recruit, coach, and inspire a high-performing sales team while driving revenue growth and market expansion. You will own the entire sales function, from strategy and lead generation to closing and customer experience.

If you are a leader who thrives on developing people, refining processes, and delivering measurable results, we want to meet you.

• Set the Vision:
  Develop and execute a comprehensive sales strategy to achieve aggressive revenue targets across residential roofing.
• Drive Growth:
  Partner with marketing and operations to optimize lead flow from digital, referrals, insurance claims, door-to-door, and community partnerships.
• Own the Pipeline:
  Manage the entire sales cycle from lead generation to contract signing, ensuring disciplined forecasting and accurate reporting.
• Maximize Margins:
  Collaborate with leadership to establish competitive pricing strategies that balance market competitiveness with profitability.
• Stay Ahead:
  Monitor local market trends, competitor activity, and industry shifts to identify new opportunities and adjust strategies proactively.

• Build the Team:
  Attract, recruit, and onboard top-tier sales talent—building a high-performance team of roofing consultants and sales managers.
• Coach for Success:
  Conduct regular one-on-ones, field ride-alongs, and training sessions to develop selling skills, product knowledge, and consultative sales techniques.
• Drive Accountability:
  Set clear KPIs, hold the team accountable to quotas, and deliver ongoing feedback through performance reviews and coaching.
• Create Culture:
  Foster a competitive, positive, and collaborative sales culture rooted in integrity, customer-first service, and continuous improvement.

• CRM Discipline:
  Ensure accurate and consistent use of our CRM (Housecall Pro) for lead tracking, pipeline visibility, and performance reporting.
• Refine Processes:
  Continuously improve the sales process to shorten sales cycles, improve close rates, and enhance the homeowner experience.
• Collaborate Across Teams:
  Partner with production, estimating, and customer service teams to ensure smooth handoffs and exceptional client experiences from sale to install.
• Report Results:
  Provide regular sales dashboards and performance updates to executive leadership, highlighting wins, challenges, and growth opportunities.

• Build Relationships:
  Foster strong connections with homeowners, insurance adjusters, and referral partners to drive repeat business and word-of-mouth referrals.
• Handle Escalations:
  Resolve escalated customer concerns professionally,…