Premise Representative

Company Summary
We’re the producers, creators and marketers of beer, wine and spirts brands that people love. At Constellation Brands, we’re driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we’re the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy.

Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, The Prisoner, High West Whiskey, and more drive industry-leading growth for us today. But we’re just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.
Job Description
Position Summary
The On‑Premise Representative is responsible for building and maintaining strong relationships within assigned on‑premise accounts such as bars, restaurants, and entertainment venues. This dynamic, field‑based sales role will place high emphasis on increasing product availability in both draft and package format, driving sales, increasing brand visibility, and enhancing consumer loyalty for the Constellation Beer portfolio. Role requires a passion for beer, exceptional communication skills, and the ability to activate brands through education, promotion, and partnership.
This individual will report directly to the Manager, On‑Premise Market Execution.
Responsibilities
Sales and Account Management

• Develop and manage relationships with key on‑premise accounts within the assigned territory. Individual will be viewed as a local brand ambassador promoting the development of the Constellation beer portfolio.
• Achieve sales targets and distribution goals by executing sales initiatives, securing new placements in both package and draft format, and increasing volume at existing accounts.
• Conduct regular account visits to ensure proper product placement, stock rotation, and point‐of‐sale (POS) material execution.
• Identify and pursue new business opportunities to expand CBI’s market presence among on‑premise accounts.
• Ensures overarching on‑premise strategies and key sales priorities are executed at the highest levels across assigned accounts.

• Plan and execute on‑premise events, samplings, staff trainings, and promotions to drive brand awareness and trial.
• Educate account staff and consumers on Constellation’s products, features and benefits, and unique selling points.
• Conduct samplings at events, retail accounts, and more. Use word‑of‑mouth marketing techniques, like referring CBI and our products to consumers, friends, and family.
• Activate key marketing programs and brand activation as directed by leadership.
• Secure distribution for new innovation priorities and develop and execute support plans to drive trial, awareness, and gain consumer feedback.

• Monitor competitive activity, market trends, and consumer preferences within on‑premise accounts and report findings with frequency to sales leadership.
• Provide regular recaps and reporting on sales activities, account and consumer feedback, and event outcomes.
• Collaborate with local sales teams and distributor partners to ensure alignment of sales goals and execution standards across assigned accounts.

• Maintain accurate records effectively recapping sales calls, account activity, activation feedback, expenses, and market activity.
• Participate in team meetings, training sessions, and distributor work‑withs to enhance alignment and market execution.
• Represent Constellation at local industry events,…