Chief Marketing Officer

Description

Bay Cities has an exciting opportunity for a Chief Marketing Officer to join our Executive Leadership Team and drive the Company's Marketing efforts to help our retailer and supplier customers win  Cities, an Employee-Owned Company, is the leading creative packaging and display partner to brand marketers, retailers and e-commerce. Our passion, experience, technology and consumer insights move product and drive sales.

Our Passion Powers Your Product

Creativity
:
Our ideas create Client success.

Passion: We have heart with a Customer Service attitude.

Integrity: We honor our business & planet with sustainable practices.

Responsible
:
We own it!

Safe: Our safe work habits protect us all.

Fun: We take our work seriously- not ourselves

The Chief Marketing Officer exists to help Bay Cities’ retailer and supplier customers win at retail, carrying that mission directly to the customer while directing the marketing teams sales assistance and social media work so that Bay Cities employer-owner curated process expertise becomes something customers can see, feel, and choose for us.

• Customer Segment Evaluation & Success
  - analyze which retailer/supplier segments BCC already serves and where it wins; define segment-level success metrics; call out which to grow, defend, or drop and suggest alternatives.
• Distribution Channels
  - New & Existing: analyze performance of existing channels; recommend additional ways to exploit those same channels harder, plus new ones worth opening.
• Products & Services: analyze BCC’s current product and service lines and recommend additional ways to exploit them- criss sell, bundle, extend into adjacent offerings rather than starting from blank definition.
• Explicitly out of scope: pricing authority (informs Sales/Finance, doesn’t set it); internal/ESOP culture communications; hands-on design production.

• Operating mode across all three scope areas: analyze what BCC already has working, then find more ways to exploit it.
• Turn that analysis into customer-facing proof (case studies, testimonials, trade content) that shortens the sales cycle for Sales Reps).
• Show up in the room with retailer/supplier buyers directly.
• Run the social/digital voice in BCC’s direct, flat-culture tone.

• Must have proven track record auditing existing products/channels at B2B manufacturer or packaging/CPG company and converting that into revenue expansion.
• B2B marketing leadership, packaging/CPG/manufacturing-adjacent preferred.
• Managed a small sales-enablement + social/digital team.
• Not required but nice to have hands on design/development skills or prior ESOP experience

• CMO is part of the Executive Leadership Team
• Measured on sales-assist impact (win rate, cycle time), social engagement/lead generation, and customer-facing proof points delivered.
• Cadence: direct 1:1 with CEO; peer coordination with Sales and rest of the Executive Leadership Team.

• 8+ years of experience in channel, product, or digital marketing, preferably in ecommerce, packaging, or retail technology sectors.
• Strong understanding of Retail Media Networks, ecommerce platforms (e.g., Shopify, Amazon, DTC), and first-party data strategies.
• Hands-on experience with SEO, content strategy, and analytics tools (e.g., Google Analytics, SEMrush, Hub Spot, etc.).
• Experience launching marketing programs for new business models or emerging product lines.
• Strong analytical mindset with ability to translate data from GA4, GSC, etc. into actionable insights and GTM recommendations.
• Proven success working cross-functionally with creative, operations, and sales teams.

• Experience in the packaging or CPG industry with knowledge of supply chain, packout, or fulfillment.
• Background in brand or channel strategy for DTC or B2B2C business models.
• Knowledge of marketing automation platforms (e.g., Hub Spot, Marketo).

• High ethical standards. Models and supports organization’s goals and values; adapts to changing conditions; demonstrates persistence and overcomes obstacles. Consistently conducts…