Senior Manager, Omnichannel Insights & Execution. Pierre LilyLifestyle

Company Overview

Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.). The company focuses on oncology, urology, women's health, rare diseases, cell & gene therapies, and CNS, with a diverse pipeline of early‑to‑late‑stage investigational assets.

Senior Manager, Omnichannel Insights & Execution

• Lead analysis of large, complex datasets from CRM, digital platforms, media, POC, field force, and patient/HCP engagement systems using SQL and advanced analytical tools to uncover Omnichannel insights.
• Conduct exploratory and advanced analytics (EDA, segmentation, trend analysis) to identify opportunities that optimize omnichannel strategies and elevate the HCP and patient experience.
• Translate customer and channel insights into clear, actionable recommendations that guide brand and omnichannel strategy, improve engagement quality, and drive measurable commercial impact.
• Continuously evaluate omnichannel and campaign performance, identifying optimization levers to improve reach, responsiveness, and conversion while maintaining compliance with pharma regulations.
• Build, automate, and enhance dashboards, KPI frameworks, and performance reporting to provide real‑time visibility into omnichannel effectiveness for brand, marketing, and field leadership.
• Partner closely with marketing, sales, analytics, data engineering, IT, and agency partners to ensure data accuracy, accessibility, and integration across omnichannel ecosystems.
• Present insights and strategic recommendations to senior leadership, shaping decision‑making through data‑driven storytelling and clear business implications.
• Stay current with emerging data science, machine learning, Mar Tech, and industry trends, proactively identifying innovative analytical approaches relevant for pharma's evolving omnichannel model.
• Champion ongoing improvements in data‑driven marketing by recommending new tools, methodologies, and test‑and‑learn opportunities that enhance insight generation and commercial execution.

• Advanced proficiency in SQL and experience with Python or R for data manipulation, modeling, and automation.
• Strong experience with BI and data visualization tools (Tableau, PowerPoint, Power BI, Qlik) and advanced Excel.
• Experience with analytics/measurement platforms (Google Analytics, Adobe Analytics, Crossix, Veeva CRM) and pharma data sources (IQVIA, Komodo, Symphony).
• Experience working with cloud and big data technologies (AWS, GCP, Azure, Databricks, Snowflake).
• Strong ability to perform exploratory data analysis, develop customer segmentation, and uncover clear, actionable insights from large, complex datasets.
• Knowledge of marketing automation and orchestration tools (SFMC, Google Marketing Suite, Marketo, Hub Spot).
• Experience with customer data platforms (Salesforce CDP, Adobe RT‑CDP), CMS platforms, and digital/social execution tools.
• Ability to design omnichannel KPI frameworks and develop automated dashboards to track engagement and performance.
• Ability to translate complex analyses into clear, actionable recommendations for brand, marketing, field, and senior leadership.
• Experience designing test‑and‑learn experiments (A/B, incremental lift) and applying attribution methodologies.
• Strong critical thinking and problem‑solving skills focused on optimizing HCP and patient engagement.
• Proven ability to manage large, cross‑functional analytics initiatives and drive adoption of data‑driven decision‑making.
• Excellent communication and data‑storytelling skills for non‑technical audiences.
• Strong collaboration skills working with marketing, sales, medical, data engineering, IT, and external partners.
• Familiarity with data governance, quality assurance, and privacy regulations (HIPAA, GDPR, CCPA) in a pharmaceutical context.
• Understanding of pharma‑specific promotional compliance and content approvals.

• Bachelor's or master's degree in marketing, Business, Data Science/Analytics, Computer Science, Mathematics, Statistics, Engineering, or a related field. Advanced degrees are a plus.
• Minimum…