SEO​/GEO Strategist

Why This Role Matters

Search is evolving faster than ever before. People aren't just searching on Google anymore. They are turning to AI engines like ChatGPT, Perplexity, and Google Gemini to find answers, services, and products. At Dogwood, our SEO Strategist is the technical engine that ensures our clients' websites stay ahead of the curve, rank at the top, and get found where modern audiences are looking.

This is a 100% internal, highly focused role based in our office. You won't be managing client meetings, dealing with external accounts, or handling sales. Instead, you get to put your head down, master cutting-edge tools, and do the actual work that drives real, measurable organic traffic and rankings.

In this role, you will be our internal authority on search visibility. While you will be fully trained from the ground up, your day-to-day focus will center on three key pillars:

Traditional SEO isn't dead, but AI search is taking over. You will be on the front lines of Generative Engine Optimization (GEO).

• Master AI Tools:
  You will leverage cutting-edge AI software and search engines to analyze data, streamline keyword research, and optimize content faster and smarter.
• Position for AI Search:
  Work on strategic optimizations so our clients appear as primary citations and recommendations inside AI-driven search models.
• Stay Ahead of Trends:
  Continually learn and adapt as search algorithms and AI tech evolve daily.

You are responsible for ensuring websites perform at their absolute best, both behind the scenes and on the page.

• On-Page Optimization:
  Audit and optimize meta tags, page structure, internal linking, headers, and site content.
• User & Search Alignment:
  Ensure the site architecture and content align with modern search intent.
• Hands-on CMS Work:
  Jump into site backend platforms to apply strategic updates.

You work directly with our internal team to keep our projects moving smoothly.

• Collaborate with Specialists:
  Partner with our Web Development team, Ad Specialists, and Content Creators to make sure everyone is pulling in the same direction for site performance.
• Own the Data:
  Track rankings, organic traffic, and visibility metrics to build internal reports that prove ROI to our team leads.

• Execute Directly:
  Perform keyword research, on-page SEO tweaks, schema markup setup, and site performance audits for apx. 30 clients on a monthly basis.
• Optimize via CMS:
  Apply structural and content updates across client sites (prior experience with Word Press and Elementor is a great bonus, but we will train you!).
• Train & Master:
  Learn our internal AI tools and proprietary workflows from day one. No prior expert experience required, just a desire to absorb knowledge.

• Client management, meetings, phone calls, or external presentations (This is a 100% internal role!)
• Cold calling, sales, or proposal pricing
• Managing internal staff as a direct report

We don't care about a checklist of tech jargon or a specific piece of paper. A college degree is not required. We care about curiosity, analytical thinking, and a burning desire to learn. Show us you know how to work with AI without losing the human element that makes us valuable and unique.

Whether you're a recent grad, a career-changer, or someone who loves diving into how technology works, we will gladly take a sharp, hustling self-starter who wants to learn over a traditional veteran any day of the week. We provide the tools and training from the ground up. You bring the work ethic.

• A Curiosity for AI & Tech:
  You aren't afraid of technology or shifting trends. You are genuinely excited to learn how AI works and how to use it to solve problems.
• Analytical & Detail-Oriented Mindset:
  You enjoy digging into data, noticing small details that others miss, and figuring out 'why' something works or doesn't work.
• The 'Hustle' & Curiosity Mindset:
  You are self-motivated, eager to learn…