Sales and Marketing Manager

Sales and Marketing Manager

Healthcare Outside Sales | Central Maryland Territory

Senior Helpers of Baltimore and Central Maryland

Full time
• Field based
• Pikesville office $70,000 annual base salary plus a quarterly performance bonus

Reports to Cindy Cunningham, Director of Operations

Territory:
Based from our Pikesville office, this field-based role develops referral relationships across our Central Maryland service area, including Pikesville, Owings Mills, Randallstown, Reisterstown, Stevenson, Windsor Mill, Catonsville, Ellicott City, and Woodstock. Regular local travel is required.

Help more Central Maryland families access quality care  are seeking a self-starter with healthcare sales experience, strong local knowledge, and the discipline to turn relationships into measurable growth. You will own your territory plan, spend most of your week with referral partners, and have direct access to agency leadership and support from our office and assessment teams.

Senior Helpers of Baltimore and Central Maryland is Maryland’s first and only home care agency certified by CHAP for Age-Friendly Care ally owned and operated, we help older adults maintain their independence and stay connected to what matters most. You will bring these strengths to referral partners:

• Age-Friendly Care grounded in the 4
  
  Ms:
  What Matters, Medication, Mentation, and Mobility.
• LIFE Profile assessments that help identify risks and guide personalized care recommendations.
• Senior Gems dementia care and specialized support for people living with Parkinson’s disease.
• Hands-on caregiver training through our Center of Excellence.

• Grow your territory by developing new referral sources, reactivating dormant relationships, and increasing repeat referrals. Prioritize promising accounts and plan efficient weekly routes.
• Develop relationships with hospital discharge planners and case managers, rehabilitation and skilled nursing facilities, senior living communities, home health and hospice agencies, physician practices, care managers, and relevant community organizations.
• Reach decision-makers through regular in-person introductions, appropriate drop-ins, meetings, calls, and email follow-up. Understand their needs and ask for appropriate referrals.
• Explain our services and care programs accurately through conversations, presentations, lunch-and-learns, and targeted community events coordinated with leadership.
• Build trust across the territory’s diverse communities and respect each family’s cultural, religious, and personal preferences.
• Maintain accurate CRM records, source attribution, and clear next steps. Review activity, referral outcomes, and territory priorities with Cindy each week.
• Coordinate prompt handoffs and track referrals through assessment and service start. Keep referral partners informed with appropriate permissions, escalate stalled opportunities, and bring service concerns to leadership.

This is an individual contributor role. The Sales Coordinator schedules assessments; the Client Care Coordinator or designated assessment team conducts them and manages enrollment. You remain accountable for the referral relationship. Operations confirms staffing and service availability, while you keep field outreach at the center of your work.

• Demonstrated success in healthcare or senior-services outside sales, including developing new referral sources and generating measurable growth. Three or more years of relevant experience preferred.
• Strong knowledge of Pikesville and the broader Central Maryland territory, including healthcare and community resources. An established professional network among local healthcare providers, senior-service…