Senior GTM Innovation​/Product Marketing Manager

Sales Loft 08 July 2025 Remote
United States-REMOTE

Team:
Product Marketing

Reports To:

Sr. Director, Product Marketing and GTM Innovation (external)

The Senior GTM Innovation / Product Marketing Manager is a strategic, field‑forward role that sits at the intersection of product marketing, sales activation, and GTM innovation leadership. This role drives tighter integration between our marketing and sales motion, translating insights from the field into action across messaging, campaigns, and product strategy. The leader bridges the gap between what’s happening in‑market and how we respond – both in how we position our products and how we activate our GTM engine.

Serve as connective tissue between product marketing and sales. Establish tight feedback loops to continuously optimize messaging, assets, and go‑to‑market plays based on real‑world input. Partner closely with Presales on demo strategy and execution for key product launches, release marketing, events and AR/PR.

Engage directly with strategic customers, AEs, and presales teams on must‑win pursuits and strategically important accounts/target industries. Use field insights to evolve positioning, content, and sales enablement. Partner with Sales to create pursuit‑specific pitch videos with agency partners for scalable activation across other deals.

Represent the company at customer events, industry conferences, executive briefings, and customer innovation days. Deliver compelling narratives that articulate our AI story and strategic vision to internal and external audiences.

Lead initiatives that capture and share how our internal teams – primarily sellers, but also presales and CSMs – use our products and AI capabilities. Use these learnings to inform product roadmaps, external messaging, and field enablement.

• Deep experience in GTM strategy, GTM innovation, presales, or product marketing in enterprise tech or AI‑driven environments; 8‑10 years in similar roles.
• Comfortable operating across customer conversations, internal alignment, and GTM execution; able to speak to enterprise deals, cross‑sell, upsell, and cross‑functional programs.
• Clear communicator with strong storytelling skills and executive presence; experience hosting webinars, presenting at Sales Kick‑offs, conferences, or live events.
• Passionate about shaping the narrative of Sales and GTM, connecting field and product, and driving continuous feedback loops; experience creating videos and sales artifacts.
• Demonstrated ability to launch cross‑functional campaigns and initiatives grounded in real‑world insights.

• Onboard & align: attend Sales Loft orientation and set OKRs.
• Establish relationships: begin 1:1s with key stakeholders across departments.
• Shadow & contribute: join customer conversations, key pursuits, and innovation initiatives; contribute to messaging, pitch, and demo strategy.
• Internalize strategy: deep‑dive into core product pillars, AI roadmap, GTM priorities, and positioning.
• Build your plan: deliver a 30‑60‑90 day roadmap focused on field activation, narrative development, and feedback loop design.

• Activate field feedback loops: launch recurring cadences with Sales and Presales, then synthesize insights.
• Contribute to strategic pursuits: collaborate on live must‑win deals and strategic customer conversations; shape pitch content and pursuit-specific assets.
• Embed in cross‑functional initiatives: engage in launch support, executive briefing, or industry activation where GTM innovation is a driver.
• Operationalize evangelism: develop a scalable thought‑leadership storyline tied to AI and GTM future.
• Refine messaging & content: optimize core sales assets such as vertical messaging or new product positioning.

• Drive GTM innovation cycles: own a full cycle translating field insights into new messaging, content, and action.
• Scale field activation: deliver a reusable asset or framework that…