Utility Sales - Wire and Cabling Solutions

Utility Sales - Wire and Cabling Solutions

Our client is a recognized leader providing innovative wire and cable solutions for the renewable energy and utility sectors. With over six decades of experience supporting industries from power generation and transmission to industrial automation, they are known for engineering excellence, customer-driven innovation, and long-term partnerships built on trust and flexibility.

Their collaborative, low-ego culture fosters continuous improvement and empowers employees to deliver tailored solutions that help utilities and developers solve complex challenges across North America.

The Utility Solutions Sales Director will lead the company’s utility-focused commercial strategy, driving growth and market penetration with utility customers. You’ll define and execute the go-to-market strategy, build and mentor a high-performing sales team, and strengthen relationships with customers and manufacturers to accelerate growth within the utility market. This position is remote and requires heavy travel to be in front of customers approximately 50% of the time.

• Develop and execute a comprehensive sales strategy to expand market share with utility customers.
• Identify and pursue new business opportunities, partnerships, and sales channels within the utility segment.
• Collaborate cross-functionally with operations, supply chain, and product management to deliver customer-specific solutions.
• Drive pipeline development, forecast performance, and ensure the successful execution of key account plans.
• Maintain strong relationships with customers, manufacturers, and strategic partners to enhance visibility and credibility in the market.
• Represent the company at conferences, trade shows, and customer meetings to advance brand presence and industry engagement.

• 7+ years of sales experience in electrical products or related solutions within the utility market.
• Strong understanding of investor-owned utilities, EPCs, and electrical distributors.
• Solid knowledge of electrical products and supply chains used in substation, transmission, and distribution projects.
• Entrepreneurial mindset with a collaborative, hands-on approach to business growth.
• Exceptional communication, negotiation, and relationship-building skills.
• Willingness to travel extensively (up to 75%).
• Base salary range: $150,000 – $175,000 + annual performance bonus
• Comprehensive health, dental, and vision coverage.
• 401(k) with company match.
• Paid time off, holidays, and parental leave.
• Employee wellness programs, telehealth access, and professional development opportunities.

Peak Demand is the leading executive search firm focused on solar, renewable energy, and energy storage. Our recruiting specialists are well-connected in the industry, working with some of the most well-respected and fastest-growing companies in renewable energy. We have placed some of the top Business Development, Engineering, and Operations professionals in the industry.

Apply now or to learn more, contact Malu Tonelli at