Territory Sales Manager - CT, MA, Upstate NY

Territory Sales Manager - CT, MA, Upstate NY

Position Base:
Connecticut

The Territory Sales Manager (TSM) is responsible for driving the presence and performance of Radeberger Gruppe USA brands in their assigned territory. This includes close collaboration with distributors, maintaining strong relationships with key accounts, and ensuring consistent communication with internal and external stakeholders. The ideal candidate is results-driven, organized, and passionate about the beverage industry.

Reports to:

VP of Sales - East

Radeberger Gruppe USA is an importer of high-end beer from Germany, offering a diverse portfolio in the US:
Radeberger Pilsner, Schöfferhofer Hefeweizen Mix, Clausthaler Non‑Alcoholic, DAB, and many more. It is a division of Radeberger Gruppe KG, the largest independent brewery‑group in Germany, which belongs to the Oetker Group.

• Manage the territory in targeted retail on- and off-premise accounts with a focus on liquor and grocery chains.
• Prepare, make, and follow up on sales calls with target accounts; complete sales call reports via VIP Karma notes.
• Build relationships with wholesaler sales teams and train them on brand objectives, features/benefits, and account maintenance procedures.
• Collaborate with RGUSA National Account team to ensure all programming and distribution is executed properly at all chains and major liquor retailers.
• Execute merchandising programs in the off-premise liquor channel (POS, display, samplings) to drive greater rate of sale.
• Build relationships with key store managers and buyers to maintain distribution for key SKUs.
• Create programming to enhance the consumer experience in target accounts (bars, restaurants, seasonal accounts) to help drive awareness and rate of sale.
• Manage all aspects of key accounts, including programming, staff training, etc.
• Responsible and effectively manage trade spending for maximum results and within budget.
• Achieve sales targets and manage and track sales to plan.
• Report significant trade developments to RGUSA, including sponsorship opportunities and market trends.

• BA/BS in Business, Marketing, or equivalent experience in the beer/alcohol beverage industry.
• Minimum 2‑5 years in the beverage industry, preferably beer.
• Knowledge of the local market and previous market management experience; previous wholesaler management a big plus.
• Must reside in the defined area.
• Passionate about the beverage industry; creative, results-driven, and highly organized.
• Excellent written, oral, and presentation skills.
• Entrepreneurial spirit, up for the challenge of growing brands in a fast‑paced environment.
• Good technical skills: MS Office, understanding of and utilization of sales data (VIP), and information-based selling concepts.
• Travel is necessary; must have good credit, own a dependable vehicle, and possess a valid driver’s license.

Radeberger Gruppe USA offers a compensation package including salary, health benefits, 401(k) program, transportation allowance, and expense budget.

We are an Equal Opportunity Employer. Only candidates applying online will be considered.