Communications Manager Media & Community-Marketing-Exempt

SUMMARY

For more than a century, Pinehurst Resort has stood as the Cradle of American Golf, defined by championship tradition, Southern hospitality, and timeless charm. Over the past two decades, Pinehurst has embraced both preservation and progress - restoring No. 2 to Donald Ross’s original vision, pioneering back-to-back U.S. Open and U.S. Women’s Open Championships, and becoming the USGA’s first‑ever Anchor Site.

Pinehurst continues to evolve through new golf experiences, expanded hospitality offerings, destination dining, retail, partnerships, and immersive guest experiences. Our vision is to become the most trusted and admired golf and hospitality destination.

The Communications Manager - Media & Community is a writer, a curious observer, and a trusted presence across the media, social, and internal audiences who shape how Pinehurst is understood. You will craft the words that carry the Pinehurst voice — from press releases and blog posts to internal communications and leader talking points — and you will engage authentically with the audiences who love this place as much as we do.

We are looking for someone whose first instinct is to find stories, shape them with care, and share them with the world.

This role sits at the intersection of journalism and marketing, storytelling and strategy, and is an opportunity to grow your craft at one of the most celebrated golf and hospitality destinations in the world.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Storytelling & Content Creation

• Identify, develop, and publish original stories that bring the Pinehurst experience to life — from initial concept through research, writing, photography coordination, and final publication as media-rich blog posts and editorial content on the resort's website
• Approach every assignment with journalistic curiosity: dig for the story behind the story, seek out the voices and details that make a moment worth reading about, and resist the pull of surface-level reporting
• Write across formats with range and consistency: press releases, long‑form features, email copy, web copy, social engagement, and short‑form content
• Develop marketing copy that captures attention and moves people — headlines, promotional language, radio ad reads, and campaign messaging
• Collaborate with the content team to ensure stories are told with compelling visual support

Earned Media & PR Coordination

• Support the resort's earned media efforts by building and maintaining media contact relationships, coordinating press visits, and managing media credentialing for events and tournaments
• Draft and distribute press releases and media advisories; monitor and track coverage across golf, travel, and lifestyle outlets
• Coordinate with outside PR agencies and communications contractors on project‑specific campaigns and major announcements, serving as the day‑to‑day point of contact on shared work
• Manage the intake and response workflow for inbound media requests — interviews, photo access, fact‑checking, official quotes — ensuring timely and accurate handling across all outlets
• Serve as a resort spokesperson as needed, representing Pinehurst's voice to media with accuracy, consistency, and confidence.

Community Engagement

• Actively engage with Pinehurst's audiences across social media platforms and online golf communities — message boards, enthusiast forums, and digital spaces where golfers and travelers gather — representing the resort's voice with authenticity, warmth, and knowledge
• Monitor community conversations for emerging topics, guest sentiment, and storytelling opportunities; surface relevant insights to the broader marketing team
• Respond to comments, questions, and direct messages in a manner consistent with the resort's tone — conversational, informed, and…