Position is Piscataway, NJ . sponsorship isnotavailable position

Web Analytics & Personalization Developer

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world. Every day millions of people trust our products to care for themselves and the ones they love.

Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live. A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet.

Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Global Information Technology's Global Application and America's Marketing group invite applicants for a web analytics & personalization developer. This role is integral to supporting our first-party data strategy within the marketing department through the generation, storage, reporting, and analysis of web traffic and user experiences to derive actionable insights. This position is based out of the Piscataway, NJ location. Work visa sponsorship is not available for this position.

Analytics Implementation & Governance:
Lead the end-to-end tagging process using Google Tag Manager, ensuring strict adherence to data layer standards and implementation best practices.

Tag Development & Maintenance:
Act as the internal expert for GA4 and GTM, writing custom JavaScript when necessary to implement, debug, and troubleshoot complex site tags.

Quality Assurance & Compliance:
Conduct regular tagging audits and data integrity checks to ensure accurate tracking and full alignment with user consent and privacy regulations.

Reporting & KPI Management:
Design and maintain automated dashboards to track core website KPIs, providing critical performance data to Marketing, Creative, and Planning teams.

Testing & Personalization:
Implement and support A/B testing and custom user experiences using Adobe Target, while reporting on the effectiveness of site optimizations.

Strategic Stakeholder Liaison:
Collaborate with web optimization and development teams to translate business requirements into technical tracking strategies and actionable insights.

Required Qualifications:

• Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent relevant experience
• Expert knowledge of Google Analytics and Google Tag Manager
• 3+ years of web analytics experience with digital marketing and application (customer-facing portals) environment required
• 3+ years of experience with web analytics process design, implementation and documentation management experience

Preferred Qualifications:

• 3+ years of experience in JavaScript, HTML, CSS, and jQuery, with specific expertise in Single Page Applications (SPA) and Google Apps Script.
• 1-2 years of hands-on experience with Adobe Target, Adobe…