Demand Marketing Manager

The Demand Marketing Manager owns Pitsco's middle-of-funnel demand engine for the district and B2B buyer - the attribution model, nurture architecture, and national demand-generation strategy that turn marketing-driven attention into qualified pipeline.

• Developing and owning Pitsco's national demand-generation strategy - identifying and executing scalable ways to generate and capture demand across the K-12 district audience
• Partnering closely with the Regional Marketing Manager to regionalize national campaigns as needed for state, district, or segment-specific activation
• Establishing and owning the attribution model and reporting framework - closing current gaps in UTM discipline, Salesforce customer-type data, and multi-touch pipeline attribution
• Owning marketing-sourced and marketing-influenced pipeline reporting
• Designing and owning the nurture architecture for the district/B2B buyer - segmenting by buyer type and portfolio interest to replace the current single-nurture-for-all-leads structure
• Optimizing the MQL to SQL handoff process, including lead scoring, routing, service-level agreements, and closed-loop reporting; partnering with Sales leadership on Salesforce hygiene and rep adoption
• Partnering with the marketing team members on demand-gen activation for product launches and strategic campaign moments
• Coordinating with agency and vendor partners for execution across content, syndication, and other demand-gen channels as needed
• Applying AI as a productivity multiplier - for nurture copy drafting, campaign brief generation, attribution-query writing, and competitive scan synthesis
• Operating comfortably in a marketing function that is evolving its operating model and cadence

• Bachelor's degree from an accredited four-year college or university in a related field
• Five to seven years of B2B demand-generation experience, including hands-on ownership of marketing automation platforms and attribution model design
• Demonstrated experience building marketing operations infrastructure from the ground up - not just executing within an existing framework
• Strong understanding of Salesforce Campaign Influence, UTM standards, GA4, and lead scoring methodology
• Familiarity with the K-12 education buyer journey and district procurement cycles preferred
• Curious about AI and technology to impact process and productivity
  
  Comfortable with ambiguity and change; excited by building rather than maintaining
• Strong writing skills and the ability to communicate complex ideas
• Proactive, self-motivated, results-oriented team player
• Proficient with Microsoft Office
• Strong administrative and organizational skills
• Maintain clean and approachable office environment
• Ability to be physically mobile with reasonable accommodation including the ability to walk, balance, kneel, crouch, reach, stand, and stoop