Associate Manager, Global Franchise & Wholesale – Own Brand

Associate Manager

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it.

Join us in empowering others to Live Well!

At GNC we embrace a "Live Well" philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry.

This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

We are seeking an Associate Manager to support global franchise and wholesale own-brand innovation and commercialization initiatives. This role contributes to the development and execution of channel strategies by coordinating launches, managing commercialization deliverables, and supporting partner enablement across diverse international and domestic markets. This role carries the responsibility for supporting assigned categories, channels, or countries through commercialization planning, launch coordination, and execution activities that contribute to sales, margin, and market share objectives.

They will also search out new, competitive opportunities within assigned categories and driving the business to ensure an industry leading position for GNC.

As a consultative partner, you will work closely with franchisees and local market leaders, providing the resources and expertise needed to implement global initiatives successfully. This includes ensuring brand consistency and driving business results through localized channel assortments and programs. Additionally, you will collaborate with cross-functional teams and vendors to ensure seamless execution of global strategies across all markets. This role works in close partnership with the Sr.

Brand & Innovation Manager to operationalize pipelines, manage own-brand product transitions, and ensure successful execution across franchise and wholesale channels.

The ideal candidate will bring experience in global merchandising or brand management, with an understanding of franchise or wholesale business models in a variety of channels and the expertise to leverage go-to-market strategies and end-to-end product lifecycle expertise to drive growth worldwide.

This is a Full-Time Salary Position

• Support execution of assortment and commercialization plans aligned to global own-brand innovation priorities
• Assist in negotiating agreements with vendors to secure preferred products, pricing, and hit necessary timelines.
• Serve as the primary commercialization integrator for assigned own-brand initiatives, ensuring alignment between Product Development, Merchandising, Finance, Regulatory, Marketing, and external partners throughout development and launch phases.
• Own new product concept submission processes, stage-gate tracking, and cross-functional coordination, while contributing to business case development and commercialization pathway planning.
• Identify, analyze, and synthesize market trends, competitive activity, and emerging whitespace opportunities to inform own-brand innovation concepts and channel recommendations.
• Coordinate cross-functional teams to ensure own-brand launches are commercially ready, including training, materials, communication, and timeline execution across franchise and wholesale channels.
• Assist merchandising, finance, and ops in the development of annual business plans incorporating forecasted KPIs, new product launches, and other commercial growth levers for assigned categories, channels, and/or countries.
• Monitor retail price competitiveness and global innovation opportunities to ensure maximum sales and profitability per SKU for current and new assortment development; proactively suggest adjustments.
• Ensure that product information, timing, and commercialization materials are communicated in a timely manner to cross-functional stakeholders and external partners; consistently review effectiveness and make recommendations on how to improve effectiveness.
• Develop, maintain, and distribute effective tools, trackers, and reports to support in-market sales efforts;
  Provide accurate and timely distribution to internal and external areas of the business.
• Regularly present to external franchise partners and internal leadership.
• Additional duties as assigned.

Hybrid work environment, 2-3 days in-office in Pittsburgh, PA

• Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop,…