Experience Designer Lead- Digital Account Opening

** Position Overview*
* At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Experience Designer Lead within PNC's Digital organization, you will be based in Pittsburgh, PA or Cleveland, OH.

As an Experience Designer Lead on the Digital Account Opening team, you will play a critical role in driving digital sales growth, onboarding quality, and customer experience for consumer and business product applications and digital onboarding journeys. The role is central to both execution and strategic direction for high‑impact initiatives that directly influenced revenue, primacy, and customer acquisition outcomes.

Key Responsibilities

- End‑to‑end design and optimization of digital account opening applications and microapps, including rebuilding and maintaining core experiences for ongoing development use.

- UX research‑driven redesigns to reduce drop‑off, improve mobile completion, and lower cognitive load across the application funnel.

- Rapid prototyping of design flows

- Ongoing optimization work, including AEM migrations for faster iteration and deep NPS analysis to identify and implement incremental improvements.

- Long‑term partnership on cross‑team initiatives, including the redesigned locator experience and post‑launch SEO enhancements.

- Define and drive alignment to design system standards, patterns, principles, and accessibility requirements

- Coordinate with technology, engineering and accessibility partners to ensure design-to-development collaboration in compliance with standards

Experience using Figma for design and prototyping and Adobe Experience Manager for content management highly desirable.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

** Job Description*
* + Transforms complex tasks into intuitive, accessible and easy-to-use designs through the entire experience lifecycle, from the first-time user to the expert.

+ Leads and guides the discovery of customer and business needs through contextual inquiries, generative and quantitative research. Uncovers customer latent needs and creates vision to meet those needs.

+ Sets the design direction and strategy. Leads others to execute visual, information, interaction and service design elements of the initiative that meets business and customer needs and delights customers. Communicates the initiative and product to others, including senior management, through user journeys, storyboards, prototypes, wireframes and other materials.

+ Sets the direction for usability of new and existing products, makes adjustments to align with shifting customer expectations.

+ Establish research methods and strategies, conduct studies, and present findings that will inform improvements in the customer experience.

+ Coaches and mentors junior staff;
Assists management team in training new staff.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

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** Customer Focused**  - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.

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** Managing Risk**  - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

** Qualifications*
* Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required…