Assistant Director, Recruitment and Admissions - School of Business

Assistant Director, Recruitment and Admissions - School of Business

Salary:
Commensurate with experience

Benefits:
Generous benefits include paid time off including holidays and vacation, retirement match, and tuition remission for employee and dependents. Details .edu/benefits

Location:

School of Business

Position Status:
Full-time

Hours:

Varied

Position Number: 235402/10-1142

FLSA Status:
Exempt

POSITION SUMMARY:

The Assistant Director for Recruitment and Admissions (ADRA) is housed in the School of Business's Eugene P. Beard Center for Student Success (CSS) and reports to the Senior Director for Recruitment & Admissions. The CSS prioritizes the customer experience by providing a smooth transition from applicant to student to placement. Consequently, as an integral member of the CSS, the ADRA addresses the entire student life cycle, primarily by recruiting new graduate students into our specialized master's degree and certificate programs, playing a supportive role in supporting MBA and undergraduate program recruitment and working with the School's admission team to create, organize and implement front-line actions and activities (such as marketing, recruitment and communication strategies) designed to attract high quality applicants to the School.

The ADRA also works closely with our student success coaches by providing detailed deposited student data to allow for a seamless transition designed to enhance the customer experience. The ADRA has primary responsibility for effectively maintaining and managing the CRM system to ensure that quantitative and qualitative goals are achieved. As such, the ADRA continually reviews data analytics to make suggestions for improvement.

To fulfill the responsibilities of the position, collaboration is required with key leaders and staff professionals in the School (e.g., Dean, Senior Associate Dean, department chairs, center directors, MARCOM, Corporate Relations & Community Partnerships, student success coaches, faculty, etc.) as well as with other units across campus [EMG], Division of Marketing and Communications [DMC], Center for Global Engagement [CGE] etc.).

The successful candidate will be evaluated based on their ability to meet established goals and through feedback from appropriate constituencies. Work will be reviewed through regularly scheduled meetings, reports, analysis, and observation of results.

DUTIES AND RESPONSIBILITIES:

(This list is neither absolute nor restrictive, but indicates duties and responsibilities that may be redefined pursuant to evolving operational needs.)

The ADRA's work primarily falls into three broad categories related
1) recruitment and admission; and
2) CRM operations and
3) data reporting and analytics in addition to some general administrative duties.

Recruitment and Admission

In consultation with the Senior Director for Recruitment & Admissions, Senior Associate Dean, EMG and MARCOM, help develop, articulate, implement, and evaluate a comprehensive strategic enrollment/recruitment plan that addresses program targets, university-wide enrollment goals, and financial planning by employing data analysis, evaluating enrollment trends, and assessing recruitment activities.

Works with the Senior Director for Recruitment & Admissions and the School's MARCOM office to develop annual marketing plans and recruitment materials for all programs.

Collaborates with the Senior Director for Recruitment & Admissions to develop communication plans and one-off communications to move applicants through the enrollment funnel.

Works with the Director of Corporate Relations & Community Partnerships, Faculty, Advisory Councils, and Center Directors to identify, develop and nurture relationships with partner companies and professional organizations for MS and certificate program recruitment.

Participates in the planning and implementation of recruitment events such as graduate school fairs, information sessions, webinars, coffee chats, etc. and other School-sponsored admission related events, as well as individual and group meetings with prospective students.

Attends and participates in the School's recruiting and internal events, including evening and weekend events.

Coordinates with the Senior Director for Recruitment & Admissions and EMG to represent the School at external recruitment events, fairs, and meetings.

Refines purchased prospect data for all graduate business programs with GMAC (GMAT test takers) and ETS (GRE and TOEFL test takers);
Map purchased GRE, GMAT, and TOEFL contacts and import into the CRM.

Maintains engagement and follow-up communications with prospective, accepted and enrolled candidates to increase application completion, drive deposits and prevent melt, respectively at each stage of the enrollment funnel.

Serves on the admissions committee for master's programs.

Reviews graduate student transcripts for appropriate course equivalencies for advanced standing.

Enters graduate transfer credit into Banner to allow student success coaches to develop plans…