Senior Director – Paid Digital Marketing

Responsibilities

• Develop and lead Paid Digital program
• Responsible for all Newrez DTC Paid Digital strategies across current and new platforms and publishers, including but not limited to search, social, display, programmatic, other emerging platforms (e.g., AI‑powered)
• Develop and lead a profitable customer growth strategy, across customer expansion (cross‑sell, recapture) and prospect acquisition goals
• Effectively activate on Brand campaign plans, and support additional organization priorities as needed, e.g., Recruiting, Joint Venture, Retail, and Correspondent businesses
• Drive Paid Digital‑related martech, vendor, and measurement strategy
• Be an informed and active voice in identifying the right martech stack to drive paid digital scale and impact
• Help identify, select, and lead vendor and agency partnerships to deliver on program outcomes
• Develop sound, insights‑driven GTM and expansion strategies that leverage actionable experimental test design to inform reliable measurement

• Bachelor’s degree required; advanced degree (MBA or related field) preferred
• 10+ years of progressive experience in paid digital or related leadership roles, preferably within mortgage, consumer financial services, fintech, or enterprise‑level B2C/B2B environments
• Deep expertise in paid digital strategy across customer growth and brand outcomes
• Proven track record of delivering measurable impact across paid digital platforms
• Strong understanding of marketing technology, marketing analytics, and experimental test design
• Experience managing large‑scale budgets, vendor relationships, and cross‑functional initiatives
• B2C experience is essential, with B2B (or B2B2C) preferred