Business Analytics Consultant Senior - Marketing & Customer Analytics

** Position Overview*
* At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Analytics Consultant Senior within PNC's Data, Modeling & Analytics Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA or Tysons Corner, VA.

We are seeking a highly skilled Business Analytics Consultant Senior to join our Customer and Marketing Analytics team. This role will play a critical part in measuring, analyzing, and optimizing marketing performance across key channels, with a particular focus on direct mail, email, and digital marketing campaigns.

The ideal candidate brings a strong blend of statistical and technical expertise, advanced data visualization skills, and marketing domain knowledge, along with a passion for modern analytics tools, automation, and AI-assisted development. This individual is expected not only to execute high-quality analytics but also to influence how we evolve our dashboards, reporting, and analytical approaches.

Role Overview :

- Marketing campaign measurement and analysis

o Design and execute robust measurement strategies for marketing campaigns, with emphasis on direct mail, email, and digital marketing.

o Analyze campaign performance using metrics such as response rates, average cost, cost per conversion, and return on marketing investment (ROMI).

o Partner with marketing and business stakeholders to translate business questions into analytical solutions and actionable insights.

- Advanced analytics & data engineering

o Develop and maintain analytical solutions using Python and SQL to support campaign analytics.

o Work with large-scale datasets in Hadoop and big data environments, ensuring efficient and scalable data processing.

o Leverage modern development practices, including AI-assisted tools such as Git Hub Copilot and Microsoft Copilot, to improve productivity and code quality.

- Dashboarding & data visualization

o Build and own advanced dashboards in Tableau and/or Power BI that clearly communicate performance, trends, and insights to executive and business audiences.

o Bring fresh ideas and best practices to data visualization, storytelling, and user experience.

o Balance summary-level executive views with the ability to drill into detailed performance and diagnostic metrics.

- Analytics Platform & Tooling

o Use and contribute to shared analytics codebases, following best practices with Github or Bitbucket for version control.

o Follow structured development workflows, including pull requests, code reviews, and documentation.

o Manage work using project management tools such as Jira or Microsoft project management tools, ensuring timely and well communicated delivery.

Preferred skills and experience:

- Bachelor's degree in Analytics, Statistics, Economics, Computer Science, Marketing Analytics, or a related field (or equivalent experience)

- Hands on marketing campaign measurement experience

- Proficient in Python and SQL for data analysis and transformation

- Experience working with Hadoop and large-scale / big data environments

- Advanced dashboarding skills in Tableau and/or Power BI, with demonstrated ability to design impactful, executive-ready visualizations.

- Solid understanding of marketing performance metrics, including average cost, response rates, cost per conversion, ROMI, and ROAS.

- Experience using code management tools such as Github or Bitbucket.

- Exposure to or strong interest in AI-assisted analytics and development tools (e.g. Github Copilot, Microsoft Copilot).

- Strong data storytelling and presentation skills for senior or executive audiences.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

** Job Description*
* + Leverages complex analytical tools to provide business and technical expertise for the analytics process, tools and useful applications across multiple functions or business units to create data driven solutions.

+ Consulting to clients on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.

+ Determining the optimal analytic approach and supporting development, implementation and enhancements.

+ Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.

+ Analyze results and make recommendations for key business partners and senior management or…