Business Analytics Lead - Marketing & Customer Analytics

** Position Overview*
* At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Analytics Lead within PNC's Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA;
Cleveland, OH;
Tyson's Corner, VA; or Washington, D.C.

Job Summary:

As a Business Analytics Lead in Digital Marketing Analytics, you won't just crunch numbers; you'll drive analytics excellence, unlock customer insights, and directly impact how millions of people experience our brand.

In this high-impact individual contributor role, you'll be the technical expert and strategic thinker who transforms complex data into clear, actionable intelligence. You'll work hands on with data and help build dashboards, create compelling narratives through analytics, and provide recommendations that optimize our marketing campaigns and accelerate our growth. You'll collaborate closely with business partners across marketing, finance, product, and analytics.

We are seeking a dynamic, highly technical, and innovative analyst ready to elevate PNC's digital marketing strategy in a rapidly evolving financial landscape. This is more than just dashboards and metrics; it is about transforming complex data into clear action that fuels customer growth and builds loyalty.

What you'll Do:

- Drive hands-on analytics work across digital marketing campaigns (paid search, SEO, social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI.

- Write advanced SQL queries to extract, transform, and analyze data from enterprise data platforms including Hadoop, Teradata, and cloud-based systems.

- Build, maintain, and enhance interactive dashboards and visualizations using tools like Tableau, Power BI, or Adobe Analytics to communicate insights effectively to stakeholders.

- Develop and refine analytical models including attribution models, customer segmentation, and customer journey analytics to drive personalized experiences across channels.

- Collaborate closely with marketing strategists, product teams, and finance stakeholders to define KPIs, translate business questions into analytical frameworks, and deliver actionable insights.

- Design and analyze A/B tests, geo lift studies, and other experimentation strategies, providing analytical rigor to optimize campaign performance and inform strategic decisions.

- Provide strategic guidance and subject matter expertise on digital marketing analytics best practices, emerging techniques, and optimization opportunities.

- Mentor junior analysts informally, sharing technical knowledge and analytical approaches to build team capabilities.

Who you Are:

- You have a proven track record of success as a digital marketing analytics professional, with significant hands-on experience as a senior analyst or lead individual contributor.

- You possess deep technical proficiency in SQL with demonstrated ability to write complex queries, optimize performance, and work with large-scale enterprise data platforms (Hadoop, Teradata, Spark, Impala, or similar).

- You have a strong expertise in data visualization and dashboarding tools such as Tableau or Power BI.

- You understand various digital marketing channels and are familiar with some of the digital marketing platforms (e.g. SA360, CM360, DV360, Adobe Analytics, Google Analytics, Google Ads, etc.) and the data they generate.

- You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and deliver clear, actionable recommendations.

- You have strong story-telling skills with the ability to present complex data findings to both technical and non-technical audiences.

- You are self-motivated and able to work independently while also collaborating effectively across multiple business functions.

- You bring intellectual curiosity, a continuous learning mindset, and enthusiasm for mentoring others and sharing knowledge across the team.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

** Job Description*
* + Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees.

+ Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.

+…