Growth Marketing Architect​/Analyst

We are seeking a hands-on marketer to support growth goals in the U.S. market by analyzing B2B user data and using those insights to optimize digital marketing campaigns. This role reports to the Digital Marketing Team Lead and is focused on execution, experimentation, and performance improvement based on deeply understanding our strategy to make smarter campaign-level decisions.

You are a builder, optimizer, and relentless experimenter. Your curiosity drives you to uncover scalable, repeatable growth levers. You know how to connect Mar Tech platforms, launch campaigns quickly, and continuously test and refine messaging, content, and delivery to improve results.

• Analyze customer, prospect, and buyer intent data using tools such as Bombora, Lead Forensics, Zoominfo, CRM, and marketing automation platforms to identify behavioral patterns and performance opportunities across digital campaigns.
• Implement and optimize marketing automation workflows to scale outreach and nurture leads using Salesforce Marketing Cloud, Hub Spot, Salesforce CRM, and related Mar Tech platforms.
• Develop and manage segmentation logic, data pipelines, and audience activation strategies within marketing automation and CRM systems, aligned to content, product positioning, and channel mix.
• Design, execute, and analyze experiments across email, paid social, landing pages, and other digital channels using advertising platforms, analytics tools, and experimentation frameworks to improve engagement and conversion.
• Monitor campaign and content performance through analytics and reporting tools, identify trends and gaps, and deliver clear, actionable recommendations for optimization.
• Support the development and refinement of buyer personas by analyzing needs, pain points, and behavioral signals derived from intent data, engagement data, and CRM insights.
• Collaborate with digital marketing, product marketing, and sales teams to align messaging, targeting, and campaign execution across platforms.
• Share insights from U.S. market performance with global marketing teams and international subsidiaries.
• Identify underutilized or emerging channels and test their potential impact through structured experimentation and rapid iteration.

To succeed in this role, you:

• Have a strong bias for action. You prefer testing, learning, and iterating quickly.
• Think in systems. You can support acquisition, activation, and retention loops through automation and experimentation.
• Adapt quickly when presented with new information. You are comfortable working with ambiguity and evolving priorities.
• Are extremely curious. You love continuously learning across disciplines, whether it’s marketing, data, technology, or AI.
• Communicate insights clearly. You can work cross-functionally with designers, engineers, and marketing stakeholders.
• Enjoy building and repeatable success. You scale what works to improve performance over time.
• Have experience using AI and no-code tools. You love experimenting with new technology to better understand it and accelerate your workflow.

• 3–5+ years of experience in growth marketing, digital marketing analytics, or marketing optimization roles
• Strong understanding of marketing automation tools and Mar Tech ecosystems
• Proven experience designing, implementing, and optimizing automated marketing workflows
• Hands‑on experience with social media marketing platforms and analytics tools
• Highly data-driven, with the ability to analyze funnel metrics and adjust tactics quickly
• Startup or builder mindset: creative, resourceful, and comfortable experimenting

This role plays a critical part in translating data into better marketing outcomes. Your insights, experiments, and optimizations will directly influence how effectively we reach, engage, and convert our target audiences in the U.S. market.

• Top‑tier medical plan with no deductible, plus voluntary dental and vision plans
• Company‑paid Long‑Term Disability and Short‑Term Disability, and other insurances
• 401K program with 100% company match of up to 6% of pay after six months
• Eleven paid holidays per calendar year
• 15 paid vacation days and 5…