Assistant Dean, VSB Graduate Admissions

Assistant Dean, VSB Graduate Admissions

The Assistant Dean, Graduate Admission for the Villanova School of Business (VSB) is responsible for the strategy, implementation and evaluation of recruitment and marketing plans designed to meet VSB’s enrollment goals across all graduate business programs while enhancing the school’s reputation locally, regionally, nationally and internationally. Reporting to the Associate Dean of Graduate Business Programs, the Assistant Dean leads the enrollment management and recruitment teams.

The Assistant Dean will serve as a forward‑looking enrollment leader who uses data, technology, market intelligence and cross‑functional collaboration to shape recruitment strategy and strengthen enrollment outcomes. The candidate will lead continued digital transformation within the graduate admissions function, including the effective use of CRM systems, marketing automation, enrollment analytics, digital engagement tools and process improvements that enhance the prospective student experience and improve decision‑making across the enrollment funnel.

The Assistant Dean is responsible for direct outreach and yield of high‑potential candidates for all MBA and specialized master’s programs, managing the recruiting, scholarship and marketing budget, coordinating public relations activities with the VSB Marketing & Communications team, and ultimately strengthening VSB’s revenue stream by meeting enrollment goals. The role requires building strong working relationships with faculty, students, administrators, alumni and other stakeholders.

The Assistant Dean will also lead the committee tasked with evaluating candidates and rendering admissions decisions for all graduate programs in coordination with the relevant academic department chairs and program faculty directors.

Must have evening availability to support working professionals and periodic weekend work for course and program events.

Villanova is a Catholic university sponsored by the Augustinian Order. The University is an equal opportunity employer and seeks candidates who understand, respect and can contribute to the University’s mission and values.

• Develop and lead the strategy for the school’s recruitment and admissions efforts across all graduate business programs, increasing pipelines, applications and yield of high‑caliber students.
• Develop and implement recruiting and marketing strategies designed to meet VSB’s enrollment goals.
• Lead admissions and enrollment outreach to candidates across graduate business programs; manage admissions processes and communication cycles to ensure a high‑quality experience for prospects and applicants.
• Work closely with academic program faculty directors and lead the admissions decision committee for all graduate programs.
• Build strong relationships with internal and external stakeholders to increase the breadth, quality and diversity of graduate students.
• Provide a sustainable revenue stream by meeting enrollment goals for graduate and executive programs, evaluating recruitment and marketing plans and adjusting strategies to meet changing VSB goals.
• Lead, coach and develop the graduate recruitment and enrollment management teams, establishing goals, providing feedback, mentoring and professional development, and fostering a culture of trust, accountability, innovation and continuous improvement.
• Meet quarterly with the Associate Dean and Dean’s Office leadership to review enrollment strategies and yields and determine additional assistance needed.
• Collaborate with VSB Mar Com, university marketing and communications teams to develop and execute a comprehensive marketing strategy across the school’s MBA and specialty master’s programs.
• Serve as the primary graduate business programs contact for all marketing projects and facilitate the exchange of best practices across program teams.
• Collaborate with the Assistant Dean of Graduate Programs and Dean’s Office to lead the awarding of scholarship and funding opportunities for graduate business students.
• Evaluate viability of recruiting students into newly proposed graduate programs and advise on strategic choices to keep the…