Sr. Manager, Growth

People Architects is partnering with a fast-growing, multi-brand consumer products company to recruit a Senior Manager, Growth.

Our client acquires and scales high-growth direct-to-consumer brands across health, wellness, personal care, and lifestyle. As the company continues its rapid expansion, they're building an industry-leading growth marketing function and are looking for a strategic, data-driven leader to own customer acquisition, media efficiency, and profitable growth across multiple brands. This is an opportunity to build the growth engine behind a portfolio of nationally recognized consumer brands while leading experimentation, optimizing performance, and influencing how millions of marketing dollars are invested.

This is an opportunity for an experienced growth marketer who understands that scaling is about spending smarter. The ideal candidate knows how to optimize customer acquisition, improve media efficiency, leverage data to make investment decisions, and build repeatable systems that drive sustainable growth. You'll partner closely with Creative, Ecommerce, Lifecycle Marketing, and Analytics to continuously test, learn, and optimize performance while leading a growing team responsible for delivering measurable business results.

• Own the growth marketing strategy across a portfolio of direct-to-consumer brands, driving profitable customer acquisition and long-term revenue growth.
• Develop and execute acquisition strategies across Meta, Google, Tik Tok, and other emerging paid channels.
• Monitor and optimize key business metrics including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Lifetime Value (LTV), Contribution Margin, and Payback Period.
• Build and lead a disciplined experimentation roadmap across creative, audiences, offers, landing pages, and acquisition channels to continuously improve performance.
• Partner closely with Creative to develop high-performing advertising concepts, write performance-focused creative briefs, and provide ongoing feedback based on campaign results.
• Collaborate with Ecommerce to identify conversion rate optimization (CRO) opportunities that improve website performance and customer conversion.
• Work alongside Lifecycle Marketing to improve customer retention, repeat purchase behavior, and overall lifetime value.
• Evaluate attribution, reporting, and performance trends to make informed media investment decisions and optimize budget allocation.
• Identify and test new customer acquisition opportunities, including affiliate, influencer, programmatic, connected TV, and emerging digital channels.
• Build dashboards and reporting that provide visibility into acquisition performance, media efficiency, and overall business health.
• Lead, coach, and develop a growing Growth Marketing team while partnering closely with Paid Media Managers and cross-functional stakeholders.
• Champion the use of AI tools and automation to improve productivity, accelerate testing, and enhance marketing performance.
• Present performance insights, recommendations, and growth strategies to executive leadership on a regular basis.

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 5+ years of experience leading performance marketing and growth marketing initiatives within a direct-to-consumer (DTC) ecommerce environment.
• Demonstrated success managing profitable customer acquisition across Meta, Google, Tik Tok, and other paid media platforms.
• Strong understanding of ecommerce growth strategies, including conversion rate optimization (CRO), customer acquisition, and lifecycle marketing.
• Deep knowledge of growth marketing metrics including CAC, ROAS, LTV, Contribution Margin, Payback Period, and customer cohort analysis.
• Experience building testing frameworks and using experimentation to improve business performance.
• Strong analytical skills with experience using Google Analytics, Excel, Looker, Tableau, or similar business intelligence tools.
• Experience leading and developing high-performing marketing teams.
• Excellent communication skills with the ability to present recommendations supported by data.
• Comfortable operating…