Marketing Manager

Easypak is seeking a highly motivated and commercially focused Marketing Manager to lead the development and execution of marketing initiatives that drive business growth, strengthen brand awareness, generate qualified sales opportunities, and support new product commercialization.

This role is more than a traditional marketing position. The Marketing Manager will act as the voice of the market within Easypak, developing customer insights, identifying growth opportunities, supporting sales strategy, managing lead generation programs, and driving execution across all marketing channels.

The ideal candidate is a self-starter who operates independently, utilizes data to make decisions, proactively identifies opportunities, and translates market intelligence into measurable business outcomes without requiring constant direction from senior leadership.

Easypak is seeking a highly motivated and commercially focused Marketing Manager to lead the development and execution of marketing initiatives that drive business growth, strengthen brand awareness, generate qualified sales opportunities, and support new product commercialization.

This role is more than a traditional marketing position. The Marketing Manager will act as the voice of the market within Easypak, developing customer insights, identifying growth opportunities, supporting sales strategy, managing lead generation programs, and driving execution across all marketing channels.

The ideal candidate is a self-starter who operates independently, utilizes data to make decisions, proactively identifies opportunities, and translates market intelligence into measurable business outcomes without requiring constant direction from senior leadership.

• Develop and own Easypak’s annual marketing strategy.
• Create marketing plans aligned with overall company growth objectives.
• Build and maintain customer personas across target market segments.
• Identify new market opportunities and emerging trends.
• Conduct ongoing competitive analysis and recommend strategic actions.
• Define and monitor marketing KPIs and ROI metrics.

• Own inbound and outbound lead generation initiatives.
• Develop campaigns that produce measurable sales opportunities.
• Partner closely with the Sales Team to improve pipeline development.
• Establish campaign performance metrics and continuously optimize results.
• Manage industry databases, prospect lists, and digital lead generation programs.
• Build marketing programs around key growth markets for Easypak.

• Partner with Product Management and NPD to successfully launch new products.
• Develop commercialization plans for all major product launches.
• Coordinate product messaging, positioning, launch materials, and customer communications.
• Create sales enablement tools that improve selling effectiveness.

• Own Easypak’s digital presence.
• Manage website development and strategy.
• Lead SEO initiatives, social media content, email marketing campaigns, and thought leadership content.
• Ensure consistency with Easypak brand standards.
• Maintain brand messaging across all customer touchpoints.

• Utilize CRM, ERP, Power BI, and digital analytics tools to measure performance.
• Develop monthly marketing dashboards.
• Track lead generation, conversion rates, campaign ROI, website engagement, and sales funnel effectiveness.
• Present performance recommendations to executive leadership.

• Collaborate with the Sr. Director of Product Management and VP of Sales to develop annual trade show strategy.
• Manage event planning and execution.
• Measure ROI of all exhibitions.
• Coordinate pre-show and post-show campaigns.
• Identify speaking opportunities and industry partnerships that elevate the Easypak brand.

• Work with cross-functional teams in the Commercial Division, Supply Chain, Manufacturing, HR, and Finance to help develop core messaging across departments.
• Approximately 20% travel for plant visits, trade shows, customer visits,…