Associate Director of Athletic Communications

Associate Director of Athletic Communications University Overview

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Associate Director of Athletic Communications

Marketing Coordinator B

Reporting to the Director of Athletic Communications for the Division of Recreation and Intercollegiate Athletics (DRIA), the Associate Director of Athletic Communications will serve as the primary media contact for at least five varsity sports, including at least one ticketed sport. This includes coordinating all mediainteraction with the programs' athletes and coaches; game-day operations related to statistical and media activities for home events; and travel as appropriate;

manage elements of social mediaoutput for their assigned sport teams, with a heavy focus oncreative story-telling opportunities and graphics for team-relatedaccounts for Twitter, Instagram, Facebook, etc.

• Primary Media Contact for Assigned Sports
  - Coordinates and oversees all media-related responsibilities for his/her teams(primarily interviews with coaches and team members); oversees all elements of Penn website, , related to teams (gamepreviews/recaps, roster/schedule management, features for video);social media as necessary (see below); travels as necessary (seebelow); record keeper and archivist; works closely with his/her respective coaching staffs to provide the best information and mostpositive promotion of each program for all constituents includingfans, alums, parents, recruits and their parents, and donors.
• Social Media
  - Collaborates with coaches and team ops directorson managing the social media accounts for assigned sports. Manages content calendars, provides coverage on gameday, publishes lateststories/announcements, supports creative content needs, etc.
• Supervise Staff
  - Athletic Communications has three Assistant sand several work-studies/interns. The Associate Director will oversee the work study and internship programs for the department,while assisting with the onboarding and training of the threeassistants.
• Cross-departmental Collaboration
  - Coordinates with marketing and graphic design to promote ticket events, ticket sales, student outreach through website and social media for his/her assigned sports; coordinate media or website/social media coverage of Athletics-related development events, especially related to his/hersports; make sure ESPN+ and their personnel are taken care of forbroadcasts of his/her sports; works with JMI to make sure the rightads are in the right places in our publications, and thatsponsorship ties are being done;
  
  and coordinates with facilities/operations for game-day operations of his/her sports(game-day parking for media, credentialing, TV/radio needs arebeing met, etc.).
• Team Travel
  - Travels on all road trips with football and/orwomen's basketball, if assigned those sports; travels for othersports when necessary (i.e. TV game, NCAA competition…any eventthat might warrant on-site coverage and/or is expected have a solidmedia presence).
• Gameday Activities & Support
  - Handles media requests including setting up parking and credentials (primarily for assigned ticketed…