Sales Director
Listed on 2026-08-08
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Sales
Area Manager, Director of Sales -
Management
Area Manager
Sales Director
This position is accountable for developing, implementing, leading, and executing the long-term growth strategy within the East Region of the General Industrial business unit in the Performance Coatings Group (PCG). The Sales Director will strive to achieve growth in sales, margins, market share and profits for a region exceeding $200 million in annual sales. The Sales Director is responsible for supporting the organization's mission to seek and secure new business in the growth markets in the General Industrial segment.
The incumbent has the responsibility to develop the long-term growth strategy and solicit assistance and support from other disciplines within the Division, namely Marketing, Finance, R&D, Facilities, and Global Supply Chain.
Responsibilities- Lead the sales function within the assigned region for the General Industrial division to meet or exceed annual budgeted financial targets – specifically, sales, margin contribution, and expenses.
- Lead the sales function within the assigned region for the General Industrial division to deliver on critical leading indicator metrics for sales rep productivity – including value planning, annual net new business achievement, pipeline health, and CRM utilization.
- Drive culture of trust, integrity, and collaboration by L&OD initiatives including but not limited to formal coaching engagement, trainings, talent management, and individual development plans.
- Attract, develop and retain a high-performing Sales Management team through thoughtful hiring, onboarding, coaching and performance feedback and fostering an environment where individuals are supported to grow and succeed.
- With marketing and the SAM team, ensure field sales execution is aligned with GI USCA strategic planning initiatives.
- Evangelizes value selling as a core competency of the team. Leads from the front, driving the organization to sell paint, as fast as possible, at a premium price.
- Maintains and shares knowledge of competitive activities and Sherwin-Williams' competitive advantages throughout the commercial team.
- Collaborate cross-functionally with Marketing, Operations, Supply, Technical Service, Regional Facility leadership, as well as Lab and Enterprise partners, to align resources, support effective customer execution across both transactional and enterprise opportunities, and enable the sales team's success.
- Develops and delivers Territory Business plans and Development Days with Sales Managers to enhance customer loyalty, productivity, growth and profitability.
- With Sales Excellence, drives utilization of our core sales competencies, reinforcing value-selling behaviors, supporting coaching and follow-through and strengthening customer relationships.
Minimum Qualifications:
- Must have a high school diploma.
- Must have examples of force multiplication, leading a team to deliver success across the business.
- Must have demonstrated results with coaching, developing, and hiring.
- Must have five (5) years of experience as a people manager
- Must have experience exercising a deep understanding of industry issues and trends, of the various business segments as they specifically relate to opportunities and needs of the customer.
Preferred Qualifications:
- Have a bachelor's degree in a business-related field.
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people.
Our people are behind the strength of our success, and we invest and support you in:
Life … with rewards, benefits and the flexibility to enhance your health and well-being Career … with opportunities to learn, develop new skills and grow your contribution Connection … with an inclusive team and commitment to our own and broader communities It's all here for you... let's Create Your Possible
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at Click on "Candidates" to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and…
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