Director, Product Marketing

As Director, Product Marketing, you are part of a team of global experts who champion their respective products and seek innovative ways to keep them at the heart of the customer conversation. You will develop and drive the product centric marketing strategy for your product line of business, including product market adoption, commercial growth, and brand leadership. This role owns product positioning, messaging, go-to-market strategy, commercial readiness, sales enablement, demand generation, and competitive differentiation across global markets.

• Build clear, compelling positioning and messaging that differentiates in a highly competitive aesthetic landscape
• Articulate the product opportunity in market and provide product insight and leadership from introduction through end-of-life
• Translate clinical, technical, and user insights into clear, simple, human language that resonates with providers and their patients
• Partner with Clinical, Regulatory, and Medical Affairs to ensure scientific and compliant accuracy
• Lead GTM planning for product launches, line extensions, promotions, and campaigns
• Build GTM playbooks, sales tools, talk tracks, and training assets that drive commercial readiness
• Partner with Channel Marketing (Paid Ads, Search, Email, Events, and KOLs) to coordinate multi-channel execution across target segments and customer archetypes
• Develop clear competitive claims, objection handling, and talk tracks to support field efforts.
• Build high impact sales tools including ROI models, pitch decks, one pagers, demo videos, objection handling guides, and training materials.
• Drive alignment with Inside Sales, Field Sales, Clinical Training, and Customer Support on messaging, pricing, and promotions.
• Create content for sales meetings, webinars, product training, and KOL-led education.

• Partner with Growth and Channel Marketing to develop campaigns that generate qualified pipeline
• Support content development for paid media, social, email, influencer, and experiential marketing.
• Work PR agencies to pitch stories, awards, and thought leadership angles that reinforce category leadership.
• Build provider and patient facing narratives that increase interest, trial, and adoption.
• Partner with Growth Marketing to develop campaigns that generate qualified pipeline.
• Monitor funnel performance and adjust messaging and assets to improve MEL to MQL to SQL conversion
• Serve as the internal champion and commercial voice for the product.
• Align Product Management, Sales, Clinical, Customer Support, Training, and Executive teams around a unified GTM strategy and messaging.
• Ensure all assets, activities, and programs ladder up to one cohesive narrative.

• 8+ years in product marketing with 3+ years global responsibility in the aesthetics industry (preferred)
• Bachelor’s degree in business administration, communications, public health, marketing; MBA (preferred)