Marketing Specialist - Dental Practice Lifecycle; Hybrid

Pittston, PA (Hybrid)

Practice Lifecycle Marketing Specialist position

At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

• Excellent Compensation Packages
• Medical, Dental and Vision Benefits Effective on Day 1
• 401k Package Effective on Day 1
• Paid Time Off Program
• Profit Sharing
• Hybrid Work Environment
• Associate Discounts and Community Giveback Programs
• College Tuition Savings Program
• Caring Family Culture Toward all Associates
• Certified as a FORTUNE Great Place to Work
• Opportunities to join resource groups that promote Diversity, Equity, and Inclusion
• Family owned for 90+ years

The Practice Lifecycle Marketing Specialist is dedicated to growing awareness, engagement, and inbound lead volume across all Practice Lifecycle offerings transitions, valuations, associate placement, buyer representation, and start-up consulting. This role owns the social media presence and digital marketing strategy for the Practice Lifecycle team, using those channels to create matches between buyers and sellers, surface associate placement opportunities, and generate warm leads for prospective customers across every program the team offers.

This is a strategy-first role
. The Practice Transitions Marketing Specialist does not produce creative assets independently. Instead, this individual develops the marketing strategy, defines campaign objectives, and partners closely with the internal shared services creative team to brief, execute, and deliver polished campaigns across social, digital, and other channels. The ability to think strategically, brief a creative team effectively, and hold campaigns accountable to measurable outcomes is essential.

The ideal candidate understands how to build trust-based marketing programs in a niche professional environment, is fluent in social media strategy, and brings a genuine curiosity about the dental industry and the lifecycle moments buying, selling, starting up, or placing an associate that we're uniquely positioned to serve.

• Problem solver, adaptable, and agile thinker
• Ability to prioritize and manage multiple tasks and/or projects
• Attention to detail and outstanding organizational skills
• Strong social media strategy skills across platforms relevant to dental and healthcare professionals, including Linked In and others
• Ability to develop clear creative briefs and communicate campaign objectives effectively to an internal creative team
• Analytical mindset with the ability to interpret performance data and make strategy adjustments based on results
• Strong copywriting and messaging skills; able to speak credibly to dental professionals across all career stages
• Self-starter who can build and manage programs independently with minimal oversight
• Collaborative partner comfortable working within a shared services model and alongside a small, entrepreneurial team
• Familiarity with dental industry terminology, practice economics, or the transitions and placement space a significant plus
• Proficient in Microsoft Office, social media management tools, and email marketing platforms; comfortable with CRM systems

• Own and manage the Practice Lifecycle team's social media presence across relevant platforms, developing content strategies that create buyer--seller matches, surface placement opportunities, and generate warm leads across all platforms
• Develop and execute strategic marketing campaigns across all Practice Lifecycle offerings including: transitions, valuations, associate placement, buyer representation, and…