Regional Sales Manager – DSD, Market Expansion

• Identify, recruit, onboard, and manage DSD and mainstream beverage distributors within assigned territories.
• Develop quarterly business plans, performance scorecards, and corrective action plans with distributor partners.
• Build and execute market expansion strategies across 8–10 priority metropolitan markets to increase productive distribution and retail penetration.
• Grow retail distribution across convenience stores, grocery retailers, independent retailers, food service, fitness centers, and other strategic channels.
• Conduct distributor ride-alongs, retail audits, market visits, sales meetings, blitz activities, and distributor training to improve execution standards.
• Ensure excellence in retail execution, including pricing, assortment, merchandising, product availability, display compliance, cold-box placement, and in-stock performance.
• Own regional sales performance, including case volume, net revenue, margin contribution, depletion trends, inventory health, and sales forecasting.
• Analyze distributor and market performance to identify growth opportunities and improve sales velocity, repeat purchases, and outlet productivity.
• Support regional and local customer development efforts by translating retail authorizations into effective store-level execution and expanded product assortment.
• Collaborate with Marketing, Operations, Demand Planning, Finance, and Key Account teams to support product launches, inventory planning, promotional activities, and market initiatives.
• Monitor distributor performance and proactively identify operational risks, execution gaps, and business opportunities.
• Prepare regular business reviews, sales reports, forecasts, and market performance updates for senior leadership.

• Bachelor's degree in Business, Marketing, Supply Chain, or a related field, or equivalent work experience.
• Minimum of five (5) years of beverage or consumer packaged goods (CPG) sales experience.
• At least three (3) years of experience working directly with DSD beverage distributors.
• Proven success developing beverage or consumer brands across convenience, grocery, independent retail, and food service channels.
• Strong knowledge of: DSD distributor operations, Retail execution, Sales forecasting, Inventory management, Trade spending, Depletion reporting, Market performance analysis.
• Demonstrated ability to manage multiple geographic markets simultaneously.
• Excellent communication, presentation, negotiation, and relationship management skills.
• Strong analytical and problem-solving abilities with proficiency in Microsoft Excel and sales reporting tools.
• Valid driver's license with the ability to travel extensively.

Demonstrates expertise in managing DSD beverage distributors and executing market expansion strategies to enhance retail distribution and sales performance. Proficient in sales forecasting, inventory management, and analyzing market performance to drive growth in the beverage industry.