Brand Content Manager

About the Role:

The Bruery and Offshoot Beer Co. are looking for a highly creative, execution-focused Brand Content Manager to own the day-to-day creation, distribution, and performance of content across our brands.

This is a performance-driven role. We are looking for someone who not only creates exceptional content but also understands how to build an engaged audience, increase brand awareness, and continuously improve results through data and iteration. Creativity is expected. Measurable impact is what defines success.

• Content Creation
  • Capture photography and short-form video multiple times each week
  • Produce Reels, Stories, Tik Toks, and other platform-specific content
  • Tell authentic stories from brewing, barrel aging, events, tasting rooms, and the people behind the brands
• Social Media Management
  • Own day-to-day management of Instagram, Facebook, and emerging platforms
  • Write compelling captions and publish content consistently
  • Manage community engagement, comments, and direct messages
  • Maintain a proactive monthly content calendar
• Campaign Support
  • Create assets supporting beer releases, memberships, events, retail, and partnerships
  • Work cross-functionally with sales, DTC, production, and leadership
• Continuous Improvement
  • Review content performance regularly and recommend adjustments
  • Test new creative approaches and platform features
  • Identify opportunities before they are assigned

• Consistently publish high-quality content across both brands
• Grow and engage our audience through compelling storytelling and platform best practices
• Increase engagement, reach, shares, saves, comments, and overall audience interaction over time
• Contribute to sustainable follower growth through organic content and community building
• Develop a continually expanding library of photo and video assets
• Support commercial priorities including beer launches, memberships, tasting room events, collaborations, and seasonal campaigns
• Use platform analytics and performance data to refine content strategy rather than relying on intuition alone

Performance is evaluated on outcomes, not simply activity. While creativity is essential, success in this role is determined by the ability to produce content that strengthens our brands and demonstrates measurable improvement over time. We expect our Brand Content Manager to understand what resonates with audiences, monitor performance, learn from analytics, and continuously refine content to improve engagement, audience growth, and overall brand impact.

• 3+ years creating content for consumer, lifestyle, beverage, hospitality, or CPG brands
• Excellent photography and mobile videography skills
• Strong editing experience (Adobe Creative Suite, Lightroom, Premiere Pro, Cap Cut, or similar)
• Deep understanding of Instagram, Tik Tok, Facebook, and emerging platforms
• Excellent organization, initiative, and time management
• Comfort working in a fast-moving entrepreneurial environment
• A mindset focused on ownership, accountability, and measurable results

You’ll help shape the voice and visual identity of two of Southern California's most respected craft beer brands. This is an opportunity to create work that reaches a passionate community while playing a meaningful role in the continued growth of The Bruery and Offshoot Beer Co.

The Bruery is one of the nation’s most prominent boutique craft breweries, located in Orange County, CA. The company goes to market under two separate brands:
The Bruery and Offshoot Beer Co., each with a high-quality, unique offering. The Bruery specializes in taste driven experimental ales and craft lagers, while Offshoot Brewing Co. is the company’s newest brand that focuses on approachable beers that fit a relaxed lifestyle. While each of our brands are known for certain tastes or styles, it’s our brewing prowess and creativity that creates our opportunities.

The company has built a strong following among a passionate base of members and fans, and over half of The Bruery’s overall sales are direct-to-consumer through the company’s society membership programs and Orange County tasting…