Childcare Sales Development Representative; Enrollment Specialist

Position: Childcare Sales Development Representative (Enrollment Specialist)
About Us

At Little Learner Children's Academy, we believe that every child deserves a strong start - and every family deserves a supportive partner in their childcare journey. With multiple thriving centers and a commitment to quality education, we're looking for a passionate, results-oriented Sales Director to lead our enrollment and growth initiativ

Position Summary

The Childcare Sales Development Representative (SDR) is responsible for driving new family enrollment through proactive outreach, relationship-building, and effective lead qualification. This role focuses on converting inquiries into tours, tours into enrollments, and enrollments into long-term family partnerships. The SDR ensures every lead is nurtured to the point of Sales Ready Revenue (SRR)-meaning fully qualified and ready to start care.

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Key Responsibilities

1. Lead Management & Outreach

• Respond promptly to all incoming inquiries (phone, email, web, social media, walk-ins).

• Make outbound calls, texts, and emails to nurture leads and encourage tours.

• Track all lead activity in CRM or center management software (Procare, Brightwheel, CRM tools).

2. Tour Scheduling & Conversion

• Conduct engaging and informative family tours that highlight curriculum, safety, and school culture.

• Follow up with families post-tour to address questions and close enrollment.

• Maintain a high tour-to-enrollment conversion rate.

3. Sales Ready Revenue (SRR) Qualification

• Identify families who are ready to start care and ensure all documents, immunizations, and payments are submitted.

• Move qualified leads into the "Sales Ready Revenue" status-meaning the child is fully prepared to start care.

• Coordinate start dates with teachers and directors to ensure a smooth onboarding.

4. Marketing & Community Outreach

• Support center marketing efforts, including open houses, community events, and referral campaigns.

• Promote enrollment incentives, scholarship programs, and seasonal promotions.

• Build partnerships with local businesses, schools, and parent groups.

5. Family Relationship Building

• Provide a warm, welcoming, and supportive onboarding experience.

• Maintain relationships with prospective families who are not yet ready to enroll.

• Communicate center strengths and differentiators with confidence and professionalism.

6. Reporting & Performance Metrics

Track and report the following KPIs:

• Lead-to-tour rate

• Tour-to-enrollment conversion rate

• Sales Ready Revenue (SRR) pipeline

• Enrollment growth

• Monthly revenue targets

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Qualifications

• Experience in childcare, early childhood education, or customer service preferred.

• Sales or enrollment background strongly preferred.

• Excellent communication and relationship-building skills.

• Ability to work in a fast-paced environment with multiple priorities.

• Strong organizational and follow-up skills.

• Knowledge of childcare licensing rules a plus.

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Key Strengths

• Warm, friendly, and family-centered approach

• Strong closer with the ability to build trust quickly

• Confident presenter of childcare program benefits

• Detail-oriented with strong follow-through

• Goal-driven with a passion for helping families