Festival Manager & Promoter

Festival Manager & Promoter

Company:
By Landmark

Location:

On-Site | Plainfield, NJ (with travel to Hudson Valley, NY; Asbury Park, NJ; Jersey City, NJ and additional markets as the Division expands)

Job Type: Full-Time

Reports To:

Executive Leadership

By Landmark owns and operates a portfolio of distinct venues, boutique hotels, award-winning restaurants, and lounges throughout the tristate area. We are launching a new Festival Division, an experience-driven initiative built around culinary artistry, craft beverages, and community gathering. We're starting with the 1st Annual Food, Wine & Spirits Festival in New Hope, PA, and expanding into additional markets and formats, including music festivals, car shows, and other cultural events.

By Landmark is seeking an experienced Festival Manager & Promoter to build and lead our Festival Division from the ground up. This is both a brand-building and event management role. You will shape the Division's identity, formats, and markets; build and scale the team behind it; and serve as the primary driver of a growing, multi-city festival program.

You will work in close partnership with the By Landmark executive team and our creative/strategic partner, Pie Lab, to bring each festival to life, from initial concept through execution and post-event reporting.

A background or working knowledge of food and beverage, culinary events, and hospitality is important to this role, given the Division's focus on culinary artistry, craft beverages, and guest experience.

• Lead the creative and strategic development of By Landmark's Festival Division, establishing brand identity, positioning, and voice across all markets
• Identify and develop new festival formats, markets, and partnership opportunities
• Ensure each festival market has its own distinct positioning and audience strategy
• Partner with the executive team and Pie Lab to align festival initiatives with broader company strategy and brand standards

• Build, hire, and develop the Festival Division team from the ground up
• Establish operational infrastructure, processes, and standards that support growth without sacrificing quality
• Recruit, train, and manage event staff, volunteers, and contracted vendors across all markets

• Develop and manage comprehensive master plans for each festival, including timelines, budgets, logistics, and staffing schedules
• Source, negotiate, and secure vendor agreements with food artisans, wineries, distilleries, breweries, specialty spirits producers, musicians, and experiential partners
• Coordinate venue layout, permitting, licensing, insurance, and local authority requirements across multiple markets
• Oversee setup, execution, and breakdown logistics for all festival days and locations
• Develop contingency plans for weather, crowd flow, and other operational challenges

• Identify, pursue, and secure sponsorship partnerships (tourism boards, culinary associations, spirit and wine guilds, lifestyle media, automotive brands, music platforms, and similar organizations) that align with the festival's identity
• Build a sponsorship strategy and package offerings that grow year over year
• Develop activation concepts that deliver value to partners and enhance the guest experience
• Leverage sponsorship relationships to drive attendance, media coverage, and brand awareness

• Design and execute multi-channel promotional strategies (social media, email, PR, print, digital advertising) alongside the Pie Lab team
• Manage festival brand identity, website content, and consumer-facing communications for each market
• Cultivate relationships with local media, food and lifestyle influencers, and regional press
• Drive ticket sales through targeted campaigns and community/sponsorship partnerships
• Build relationships with local businesses and tourism boards in each market

• Own the Festival Division P&L; build budgets, track expenditures, and report financial performance to leadership
• Analyze ticket sales, attendance, sponsorship performance,…