Conversion Rate Optimization Manager

Purity Products is looking for a Conversion Rate Optimization Manager to help drive growth across our expanding portfolio of DTC health and wellness brands.

Location: Plainview, NY — Hybrid (4 days on-site/half-day Friday)

Employment Type: Full-Time

Compensation: $105,000–$125,000

• Own day-to-day execution of CRO tests across product pages, collection pages, cart, checkout, and subscription flows
• Use tools like Shopify, Microsoft Clarity, GA4, and Northbeam to identify opportunities and measure results
• Partner with paid media to improve landing page performance for Meta, Tik Tok, and other acquisition channels
• Test and optimize subscription signup experiences, including offers, upsells, value proposition, and friction points
• Prioritize testing ideas with leadership and help build a disciplined, hypothesis-driven testing cadence
• Document learnings and apply successful insights across multiple brands

• 4+ years of experience in CRO, ecommerce optimization, growth, or a related role
• DTC brand experience, ideally in health, wellness, supplements, beauty, or CPG
• Hands-on Shopify experience
• Experience designing, running, and analyzing A/B tests
• Familiarity with subscription platforms such as Loop, ReCharge, Stay AI, or similar
• Strong analytical skills and comfort using tools like GA4, Microsoft Clarity, Hotjar, Full Story, and Northbeam
• Experience optimizing landing pages for paid acquisition campaigns
• A bias toward shipping, testing, learning, and improving quickly

Bonus points for experience with Replo, Shogun, Gem Pages, Unbounce, Octane AI, Typeform, or multi-brand ecommerce environments.

You’ll join P2P Labs, a small entrepreneurial team inside Purity Products. We move with the speed and ownership of a startup, backed by the resources and stability of an established company.

You’ll report to the Head of P2P Labs and work closely with our Shopify Webmaster, paid media team, CRM/Lifecycle team, and external development and design partners.

• Salary range of $105,000–$125,000 (based on experience)
• Performance bonus opportunity
• Medical, dental, vision, and 401(k)
• Real ownership of a growing CRO program
• Multiple brands, meaningful traffic, and visible business impact
• A collaborative, supportive team environment

Purity Products is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.