National Account Sales Executive

About Us

MAX USA Corp is a leading manufacturer of professional-grade construction and industrial tools, serving customers across North America. Known for innovation, quality, and durability, our products include rebar tying tools, pneumatic nailers, and power-driven fastening systems. We are committed to helping professionals across multiple industries improve productivity and safety on the job. As part of the global MAX Group, we combine a rich history of engineering excellence with a forward-thinking approach to growth and customer satisfaction.

The National Accounts Sales Executive is responsible for growing sales of MAX Sign & Marking Products throughout the United States and Canada. This role focuses on developing new end-user accounts, expanding the dealer network, conducting product demonstrations, and supporting dealers and customers after the sale.

The ideal candidate is self-motivated, relationship-focused, and comfortable identifying new business opportunities through prospecting, customer visits, trade shows, and other direct sales activities.

• Develop and maintain a target list of prospective end users
• Conduct outbound sales activities, including cold calling and prospecting, to generate new business opportunities
• Introduce MAX products to prospective customers and schedule and conduct product demonstrations
• Develop and execute sales promotions and marketing initiatives
• Identify opportunities to grow sales within new and existing accounts

• Develop and expand the MAX dealer network
• Maintain and strengthen relationships with existing dealers
• Train dealer sales representatives on MAX products
• Identify key dealer personnel and implement targeted sales and promotional initiatives
• Visit end users alongside dealer sales representatives to promote MAX products and increase sales
• Respond promptly and professionally to dealer and customer questions and requests

• Provide product support and troubleshooting assistance to dealers and end users
• Deliver effective product demonstrations and sales presentations
• Provide continued support to customers following the sale
• Partner with Engineering to conduct field testing and product evaluations as needed

• Use Salesforce daily to document sales calls, email campaigns, customer interactions, opportunities, and other sales activity
• Submit expense reports, trade show reports, dealer visit reports, customer follow-up letters, and other required documentation in a timely manner
• Maintain accurate customer, sales, and market information

• Travel throughout the United States and Canada to visit dealers and end users
• Attend trade shows and other industry events to demonstrate MAX products and generate qualified sales leads
• Conduct in-person customer visits and product demonstrations as required

• Partner with the Office Manager to assist with the collection of past-due accounts
• Complete special projects and other duties as assigned
• Follow all MAX company policies, procedures, and regulations

• Bachelor’s degree or equivalent professional experience preferred
• At least two years of B2B sales experience, preferably within industrial products, labeling, marking, or a related industry
• Experience with outbound sales, cold calling, prospecting, and business development
• Experience using Salesforce or a similar customer relationship management system

• Strong communication, prospecting, and relationship-building skills
• Ability to conduct product demonstrations and deliver effective sales presentations
• Proficiency with Microsoft Office, including Outlook, Excel, Word, and Power Point
• Strong organizational and time-management skills
• Self-motivated, results-oriented, and comfortable working independently

• Ability to travel throughout the United States and Canada as required
• Valid driver’s license
• Ability to travel by air

Reports to:

Marketing Manager

Salary - $70,000 - $85,000/year