VP of Wholesale

GOAT USA is seeking an experienced and growth-oriented Vice President of Wholesale to lead the strategy and continued expansion of our wholesale business. This senior leadership role will be responsible for accelerating revenue growth, expanding distribution, developing key retail partnerships, and identifying new opportunities to increase GOAT USA's presence across the wholesale market.

We are looking for a proven apparel wholesale leader who knows how to both open new doors and grow the business within existing accounts. The ideal candidate brings strong relationships within the retail industry, a track record of developing and executing successful sales strategies, and the ability to use sales performance, market trends, and customer insights to identify where the business should go next.

As the leader of the Wholesale department, the VP of Wholesale will also build, mentor, and develop a high-performing team while partnering closely with Planning, Merchandising, Product Development, Marketing, Operations, Finance, and executive leadership. This is an opportunity for a strategic and hands-on sales leader to play a significant role in shaping the next stage of GOAT USA's wholesale growth.

The Vice President of Wholesale is responsible for leading the strategy, growth, and overall performance of GOAT USA's wholesale business. This role owns the development and execution of wholesale sales strategies focused on accelerating revenue growth, expanding distribution, increasing market penetration, and building long-term, profitable partnerships with key retail accounts. The VP of Wholesale will identify and secure new business opportunities while developing strategies to grow existing accounts through expanded assortments, increased distribution, and new programs.

This role will use sales performance, market trends, customer insights, and financial analysis to identify opportunities and guide wholesale strategy.

As the leader of the Wholesale department, this position is responsible for building and developing a high-performing team, establishing clear sales goals and account strategies, and ensuring strong execution across the wholesale business. The VP of Wholesale will work closely with Planning, Merchandising, Product Development, Marketing, Operations, Finance, and executive leadership to ensure wholesale strategies support GOAT USA's broader business objectives and continued growth.

• Develop and execute the overall wholesale strategy to drive sustainable revenue growth, profitability, market share, and brand expansion.
• Identify, pursue, and secure new wholesale accounts and distribution opportunities across department stores, specialty retailers, regional retailers, and other strategic channels.
• Build and maintain strong relationships with senior-level buyers, merchants, planners, and retail executives across key accounts.
• Develop strategies to grow existing wholesale partnerships through increased door count, expanded assortments, new product categories, seasonal programs, and other growth opportunities.
• Establish annual and long-term sales plans, account strategies, revenue targets, and growth objectives for the Wholesale department.
• Lead negotiations related to pricing, programs, distribution, terms, and other commercial agreements to support profitable and sustainable partnerships.
• Conduct regular business reviews, line reviews, and strategic planning meetings with key wholesale customers.
• Analyze sell-in, sell-through, account performance, sales trends, customer insights, and market conditions to identify opportunities, risks, and areas for improvement.
• Develop and maintain accurate wholesale sales forecasts and provide regular reporting on revenue performance, account growth, pipeline opportunities, and key business drivers.
• Monitor performance against sales and financial targets and develop corrective action plans when results are below expectations.
• Partner closely with Planning to align sales forecasts, inventory needs, product availability, and account demand while maximizing inventory productivity.
• Collaborate with Merchandising and Product Development to provide retailer, customer, and market insights that help inform seasonal assortments, product opportunities, and future product strategy.
• Partner with Marketing to develop programs, launches, and initiatives that strengthen GOAT USA's presence within wholesale accounts and support customer growth.
• Collaborate with…