Direct and Digital Marketing Specialist

At The Hatch Group we’re a family‑owned and operated company rooted in the construction industry, proudly building more than just projects – we’re building lasting relationships. With nearly 100 team members across our operations (depending on the season), we bring a culture of inclusion, empowerment, and community to everything we do.

Our team thrives in a group‑centered environment, where collaboration and hard work go hand in hand. Recently expanding our footprint with our Florida and North Carolina offices, we now serve clients throughout the eastern United States, continuing to grow while keeping our family values at the core of our success.

If you’re looking to join a company that values people as much as performance where you can grow and make a real impact you’ll feel right at home here.

Digital and Direct Marketing Specialist is responsible for planning, developing, and executing integrated marketing initiatives that strengthen The Hatch Group’s brand, drive customer engagement, and support business growth. This role oversees the company’s marketing presence across digital and traditional channels, ensuring consistent messaging and high‑quality execution.

What you’ll do:

The following reflects the approximate share of time dedicated to each area of responsibility. Trade show and special event percentages represent annualized averages, as these activities are cyclical and will require heavier focus in the weeks surrounding scheduled events.

• Develop original content for social media including Linked In, Facebook, Instagram, Tik Tok, websites, newsletters, and digital campaigns.
• Capture photo and video content from projects, employees, customers, and company events.
• Manage and maintain a rolling 30‑day content calendar using Plann or other scheduling software.
• Schedule and publish approved content across all social media platforms.
• Monitor audience engagement, trends, and platform analytics to improve performance.
• Develop new content ideas and campaign opportunities.
• Participate in weekly marketing meetings and provide updates on current campaigns, upcoming initiatives, and project status.
• Assist with execution of the company’s annual marketing strategy and business development initiatives.

• Develop and distribute email marketing campaigns for prospects, customers, and employees in Hub Spot.
• Create segmented mailing lists and targeted campaigns.
• Build marketing automation workflows when appropriate.
• Monitor campaign performance including open rates, click‑through rates, conversions, and engagement.
• Analyze campaign metrics and recommend improvements based on results.
• Maintain marketing databases and contact lists.
• Coordinate campaign messaging with sales leadership and company initiatives.

• Design brochures, flyers, presentations, proposals, sales sheets, advertisements, trade show materials, and promotional items.
• Create PowerPoint presentations for executive meetings, customer presentations, and company events.
• Support proposal development with professionally designed graphics and layouts.
• Maintain consistency across all visual communications.
• Coordinate printing and production with outside vendors as needed.

• Maintain company brand standards and visual identity guidelines.
• Take ownership of digital assets with Google Drive keeping them highly organized and up to date.
• Review marketing materials to ensure consistency in messaging and design.
• Coordinate lettering, wraps, DOT numbers, signage, and branding for vehicles and equipment.
• Maintain digital marketing assets including logos, photography, templates, and brand files.

• Register the company for industry trade shows and manage deadlines.
• Coordinate booth reservations, sponsor ships, and exhibitor requirements.
• Research hotel accommodations and travel recommendations for attendees.
• Inventory booth displays, promotional materials, giveaways, and equipment.
• Coordinate…