Manager Loyalty Strategy & Program

Role Overview

The Mgr-Loyalty Strategy & Program will sit within the Loyalty Center of Excellence (COE) and support the launch and execution of the cross-brand loyalty program across Aeropostale and JCPenney. This role will focus on go-to-market execution, operational support, and program governance. The role will collaborate with cross-functional teams and external partners to deliver a consistent loyalty experience, while also supporting enterprise-wide COE initiatives, including the development of best practices, standards, and scalable loyalty processes.

• Support the end-to-end launch of the Aero + JCP cross-brand loyalty program, ensuring alignment to approved strategy, business rules, and financial guardrails.
• Act as a COE partner to cross-functional teams, helping translate loyalty strategy into executable plans across marketing, tech, operations, and customer experience.
• Support development of launch materials, internal training, FAQs, and customer communications.
• Assist in documenting program rules, benefits, customer experience flows, and operational processes.
• Partner with Marketing and Digital teams to plan and execute loyalty activations, campaigns, and member journeys.
• Monitor program performance against KPIs (enrollment, engagement, redemption, lift, and ROI) and identify optimization opportunities.
• Stay current on loyalty trends and competitive landscape to inform future enhancements.

• 3-5 years of experience in loyalty, CRM, customer strategy, or related marketing roles.
• Experience supporting or managing loyalty or rewards programs.
• Analytical skills with the ability to interpret performance data and insights.
• Strong project management and cross-functional collaboration skills.
• Strong written and verbal communication skills.

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on Catalyst Brands merchandise.