Product Marketing

Position Summary

This role is not eligible for immigration sponsorship. Headquartered in Plano, TX, Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and network systems.

This role focuses on developing and executing product marketing strategies in Plano, Texas, collaborating with cross‑functional teams to drive go‑to‑market plans, optimize product positioning, and achieve business KPIs such as revenue, market share, and profitability.

• Develop and implement go‑to‑market strategies for HA products, including pricing, distribution, and promotional plans.
• Collaborate with sales and supply chain teams to ensure accurate forecasting and inventory alignment.
• Equip sales teams with product positioning and competitive analysis to support customer engagement.
• Monitor and analyze market trends, competitive initiatives, and consumer preferences to inform product strategy.
• Support new product launches by coordinating cross‑functional efforts for smooth execution.

• Bachelor's degree in marketing, business, or a related field.
• 6–10 years of experience in product marketing or brand management.
• Strong analytical skills with experience in sales forecasting and market analysis.
• Proficiency in Microsoft Excel and PowerPoint.

• MBA or advanced degree in marketing or business.
• Experience in the home appliances or consumer electronics industry.
• Familiarity with SAP ERP or similar business systems.
• Strong communication and presentation skills for executive‑level engagement.

Regular full‑time employees have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and more. Eligible for MBO bonus compensation based on performance.

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.