Entertainment Director - GTM Strategy
Listed on 2026-08-26
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Business
Corporate Strategy, Business Development, Business Analyst
Position Summary
This role is not eligible for immigration sponsorship Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States-investing over $100 billion and employing more than 20,000 people nationwide.
By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit For the latest news, visit Every role at Samsung presents a new opportunity to make a lasting, global impact. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce.
We’re seeking innovators to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities. Join the Samsung family and be part of the team that’s creating a better future.
The leader for Home Entertainment (HE) Go-to-Market (GTM) Strategy will directly support the Head of HE GTM Strategy, Operations & Analytics team, to oversee the team acting as both strategist and operator, shaping strategies, unlocking growth opportunities, and ensuring disciplined GTM execution for the Home Entertainment Division. The individual will also be responsible for building cross-functional consensus on strategic priorities, leveraging data-driven insights around product and consumers.
- Strategy:
Develop and advise comprehensive annual and multi-year business strategy across various Home Entertainment product categories and Accessories with an in-depth outlook on market dynamics and plan for growth - GTM Execution:
Lead execution, setting strategic priorities, evolving conflict into consensus and driving flawless day to day execution. This individual is the central point of communication and coordination for GTM Projects, Initiatives & Programs, internal and external, and is responsible for driving actions across the broader organization, on time and on budget. This individual will coordinate with domestic and global partners to advance corporate objectives. - New Business Development & Partnerships:
Responsible for driving New Business Development initiatives, including but not limited to new channel expansion, driving internal convergence strategies and manage strategic 3rd party partnerships across the entire lifecycle to drive hardware sales. - Operational Excellence:
Work with Analytics and Operations team leaders to develop and lead future state and AI-driven workflow automation strategies to transform business operations, boost team productivity, and scale processes. - Executive Communications:
Drive all Executive Communications through working with Top Management to develop best in class presentation and communication materials. - Division Critical Strategic Initiatives:
Lead and manage large scale strategic projects from concept to launch. Monitors progress towards goals, achieving benchmarks and ensures follow-through on the part of responsible team members. Provides as needed daily, weekly, monthly and quarterly reporting. - Team Leadership & Culture:
Lead a small high-performing to foster a culture of strategic clarity, accountabilities, and operational excellence.
Bachelor's Degree with 10+ years of directly related experience is required Deep experience managing analytics, finance and or business teams Ability to synthesize large amounts of information quickly Must have experience with Microsoft Standard Office Suite and extensive use of Windows presentation software Proven success leading strategy development and execution, with deep expertise in strategic planning, GTM execution, and performance improvement.
Strong financial acumen and analytical rigor, skilled in building business cases,…
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