Sr. Manager, CE Expansion Business

Position Summary

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States-investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better.

SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit  For the latest news, visit

• Detail-oriented with AI-Augmented (AX) support - we use Claude, Gemini, and OpenAI daily.
• Results-driven: every decision is grounded in data, and every initiative ships with a measurable outcome.
• Innovative and experimentative - we test boldly, learn fast, and scale what works.
• AX transformation is embedded in all day-to-day activities; AI tools replace traditional reliance on static spreadsheets.

Samsung CE eCommerce is executing a 2030 growth plan anchored by the 5+5 model: a optimized Core DTC base on , plus Expansion Commerce - entirely new distribution channels that CE does not monetize today.

The Expansion Commerce portfolio spans two horizons:
Established Partnerships (Marketplaces, Carrier Commerce, SMB/B2B2C) and White Space channels (Social Commerce, LLM/AI Commerce, Fin Tech, Sports & Gaming, Movers/Registries, Subscription/Services). Combined, this opportunity represents the single largest untapped growth lever in CE eCommerce.

The Sr. Manager, CE Expansion Business will own the execution and early business development of this entire portfolio. This is a rare opportunity to build a new commerce engine from the ground up at one of the world’s most recognized consumer electronics brands.

The Sr. Manager, CE Expansion Business will serve as the de facto lead of Samsung CE’s Expansion Commerce initiative — driving strategy, partner development, project execution, and go-to-market for all CE expansion channels. This role requires an operator who can simultaneously develop new partnership opportunities, manage the full project lifecycle from partnership signed to channel live, and build the operating infrastructure needed to scale a portfolio of channels.

The successful candidate combines the strategic instinct of a business development leader with the organizational rigor of a program manager.

• Own the CE Expansion Business strategy across both Expansion 1 (Marketplaces, Carrier, SMB) and Expansion 2 (Social Commerce, LLM/AI Commerce, Fin Tech, Sports Partnerships, Xbox Gaming, Zillow/Movers/Realtors, Subscription/Services/Post-Purchase) - developing business cases, sequencing channel prioritization, and aligning roadmap.
• Develop and maintain an Expansion Commerce channel pipeline: qualifying new opportunities, sizing revenue potential, assessing complexity, and recommending prioritization to the Sr. Director.
• Represent CE Expansion Business in LOB leadership reviews, CE W , and cross-functional strategic planning sessions - acting as the primary voice of the expansion portfolio.
• Build the foundational go-to-market playbook for CE Expansion Commerce - defining launch sequencing, success metrics, and partner engagement models for each channel type.

• Lead early-stage engagement with key expansion channel partners across Marketplaces (Amazon, Walmart, Best Buy, eBay, Macy's), Carrier partners (Verizon, T-Mobile, AT&T), Social platforms (Tik Tok Shop, Meta), Fin Tech partners (AMEX, Pay Pal, affirm, Samsung Galaxy Card), and Sports/Gaming properties (Xbox, Zillow, etc.).
• Coordinate with Legal on NDA, partnership framework, and contract terms for new channel agreements - ensuring commercial terms align with CE’s revenue and margin targets.
• Build and manage partner scorecards tracking launch readiness, milestone…